Sowulo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
79,483
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:28 UTC
Genres
Biography
Meaning 'Sun' in proto-Germanic, Sowulo's music reflects the connection between humanity and the Sun, exploring themes of cycles, seasons, birth, and death. With four concept albums and various singles and EPs released in the past decade, Sowulo performs as a 'Viking orchestra' across Europe, immersing audiences in a unique sonic universe.
Sowulo cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, FRANCE. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,607 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with The Witcher, Dragon Age, Hema, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 79,483 · Engagements 636 · Rate 0.8% Posts 68 · Views 1,607 · Avg Likes 634 · Avg Comments 10 · Avg Views 1,607 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 36% 35-44: 15% 45-64: 7% |
Largest: 25-34 (39%); next: 18-24 (36%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (8%) FRANCE (7%) GERMANY (6%) NETHERLANDS (5%) |
Top regions: UNITED STATES (20%), BRAZIL (8%), FRANCE (7%) |
| Platform Engagement | Instagram: 580 avg likes/post · Youtube: 1,607 avg views/post | Best reach: Youtube 1,607 avg views; best engagement: Instagram 580 avg likes |
Top Brand Affinities
The Witcher
Dragon Age
Hema
Bloodborne
Efteling
World of Warcraft
God of War
Diablo
RedBubble
Kickstarter
New Line Cinema
Fallout
| Brand | Category | Score |
|---|---|---|
| The Witcher | 24.44 | |
| Dragon Age | 22.32 | |
| Hema | 22.11 | |
| Bloodborne | 14.61 | |
| Efteling | 12.41 | |
| World of Warcraft | 11.96 | |
| God of War | 10.35 | |
| Diablo | 7.29 | |
| RedBubble | 6.85 | |
| Kickstarter | 6.50 | |
| New Line Cinema | 6.22 | |
| Fallout | 5.75 | |
| Bethesda Softworks | 4.93 | |
| Final Fantasy | 4.91 | |
| Paco Rabanne | 4.47 | |
| Dr. Martens | 4.47 | |
| Spotify Music | 4.17 | |
| HBO | 3.91 | |
| Etsy | 3.88 | |
| Ubisoft | 3.77 | |
| Faber-Castell | 3.33 | |
| Showtime | 3.15 | |
| Star Wars | 3.05 | |
| Matrix | 2.89 | |
| Activision Blizzard | 2.87 | |
| Guinness | 2.78 | |
| Warner Bros | 2.56 | |
| League of Legends | 2.41 | |
| Jack Daniels | 2.35 | |
| Tinder | 2.26 | |
| BBC | 2.07 | |
| Nintendo | 1.98 | |
| AMC | 1.93 | |
| SoundCloud | 1.90 | |
| NYX Cosmetics | 1.86 | |
| Harley-Davidson | 1.86 | |
| Marvel Entertainment | 1.86 | |
| Lush | 1.80 | |
| Fujifilm | 1.79 | |
| PlayStation | 1.74 | |
| Paypal | 1.74 | |
| Sprite | 1.72 | |
| Amazon | 1.69 | |
| Paramount Pictures | 1.67 | |
| Universal | 1.55 | |
| WWE | 1.54 | |
| Netflix | 1.54 | |
| Adobe | 1.53 | |
| Lego | 1.50 | |
| Nikon | 1.47 |
Official Profiles
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LoginArtist: Sowulo
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
