Southstar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
215,531
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:35 UTC
Genres
Biography
Southstar engages 18-24 & 25-34 audiences with repeatable results in GERMANY, UNITED STATES, POLAND. The fan base skews heavily male (80%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (6,658 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Tom Tailor, KaDeWe, Sinn, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 215,531 · Engagements 7,834 · Rate 3.6% Posts 114 · Views 8,294 · Avg Likes 7,762 · Avg Comments 153 · Avg Views 8,294 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 35% 35-44: 8% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (35%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
GERMANY (26%) UNITED STATES (17%) POLAND (8%) UNITED KINGDOM (7%) FRANCE (3%) |
Top regions: GERMANY (26%), UNITED STATES (17%), POLAND (8%) |
| Platform Engagement | Instagram: 7,195 avg likes/post · Tiktok: 6,658 avg views/post · Youtube: 1,636 avg views/post | Best reach: Tiktok 6,658 avg views; best engagement: Instagram 7,195 avg likes |
Top Brand Affinities
Tom Tailor
KaDeWe
Sinn
soccerbible
Alpha Industries
Akai
Napapijri
Fred Perry
Pioneer
Gamescom
Ableton
Breitling
| Brand | Category | Score |
|---|---|---|
| Tom Tailor | 49.05 | |
| KaDeWe | 45.04 | |
| Sinn | 43.18 | |
| soccerbible | 35.14 | |
| Alpha Industries | 20.43 | |
| Akai | 17.18 | |
| Napapijri | 17.17 | |
| Fred Perry | 15.82 | |
| Pioneer | 14.51 | |
| Gamescom | 14.13 | |
| Ableton | 13.98 | |
| Breitling | 12.55 | |
| Tekken | 12.02 | |
| SoundCloud | 11.73 | |
| Jean Paul Gaultier | 10.82 | |
| Massimo Dutti | 10.26 | |
| Marc O'Polo | 10.01 | |
| Lollapalooza | 9.91 | |
| Zalando | 9.87 | |
| JACQUEMUS | 9.86 | |
| Evian | 9.29 | |
| Marni | 9.00 | |
| Lufthansa | 7.48 | |
| Foot Locker | 7.20 | |
| Loewe | 7.07 | |
| Stone Island | 6.58 | |
| Bacardi | 6.51 | |
| Maison Margiela | 6.19 | |
| Aperol | 6.09 | |
| Carhartt | 6.02 | |
| Jagermeister | 5.94 | |
| Kodak | 5.90 | |
| Stüssy | 5.75 | |
| Kappa | 5.66 | |
| Vivienne Westwood | 5.61 | |
| BBS | 5.55 | |
| Emporio Armani | 5.52 | |
| Champion | 5.45 | |
| Lacoste | 5.27 | |
| Beats Electronics | 5.16 | |
| Abercrombie & Fitch | 4.40 | |
| Pull&Bear | 4.35 | |
| Spotify Music | 4.27 | |
| ASICS | 4.21 | |
| Moncler | 4.11 | |
| Urban Outfitters | 4.00 | |
| Miu Miu | 3.84 | |
| Prada | 3.84 | |
| Fendi | 3.78 | |
| TOM FORD | 3.77 |
Official Profiles
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LoginArtist: Southstar
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 03:00 UTC | Countdown 2025 | Los Angeles Convention Center | Los Angeles, United States | — |
| 2026-02-14 04:00 UTC | Southstar | Fuchs2 | Capital City of Prague, Czechia |
