Southern Avenue
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
29,055
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:06:05 UTC
Genres
Biography
Southern Avenue resonates with 25-34 & 45-64 audiences and sustains presence in UNITED STATES, BRAZIL, PHILIPPINES. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,737 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with AutoZone, Live Nation, Ampeg maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 29,055 · Engagements 289 · Rate 1.0% Posts 2,603 · Views 3,118 · Avg Likes 276 · Avg Comments 11 · Avg Views 3,118 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 45-64: 25% 35-44: 22% 18-24: 20% |
Largest: 25-34 (30%); next: 45-64 (25%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (71%) BRAZIL (4%) PHILIPPINES (3%) CANADA (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (71%), BRAZIL (4%), PHILIPPINES (3%) |
| Platform Engagement | Instagram: 145 avg likes/post · Tiktok: 1,737 avg views/post · Youtube: 1,381 avg views/post | Best reach: Tiktok 1,737 avg views; best engagement: Instagram 145 avg likes |
Top Brand Affinities
AutoZone
Live Nation
Ampeg
MOOG
Amazon Music
Pro Tools
FedEx
Akai
Sennheiser
Kroger
Ableton
Spotify Music
| Brand | Category | Score |
|---|---|---|
| AutoZone | 49.25 | |
| Live Nation | 37.53 | |
| Ampeg | 35.12 | |
| MOOG | 30.24 | |
| Amazon Music | 22.27 | |
| Pro Tools | 15.83 | |
| FedEx | 12.91 | |
| Akai | 12.71 | |
| Sennheiser | 12.25 | |
| Kroger | 9.98 | |
| Ableton | 8.57 | |
| Spotify Music | 8.45 | |
| NBC | 8.27 | |
| Verizon | 8.20 | |
| Delta | 7.67 | |
| iHeartRadio Music Awards | 7.60 | |
| Coors | 7.28 | |
| Paramount Pictures | 7.13 | |
| Jameson | 5.75 | |
| Kickstarter | 5.40 | |
| Margaritaville | 4.92 | |
| Cadillac | 4.72 | |
| Steve Madden | 4.71 | |
| Pacific Northwest Wonderland | 4.54 | |
| ESPN | 4.51 | |
| Beats Electronics | 4.47 | |
| SoundCloud | 4.39 | |
| Nixon | 4.34 | |
| CNN | 4.21 | |
| Busch | 4.14 | |
| Emporium | 3.54 | |
| Columbia Pictures | 3.53 | |
| Showtime | 3.45 | |
| MTV | 3.42 | |
| Comedy Central | 3.31 | |
| Budweiser | 3.28 | |
| Airbnb | 3.14 | |
| NHL | 3.11 | |
| Philips | 3.01 | |
| Lollapalooza | 2.98 | |
| Pixar | 2.90 | |
| Jack Daniels | 2.72 | |
| Paypal | 2.67 | |
| WWE | 2.66 | |
| Coachella | 2.64 | |
| Harley-Davidson | 2.61 | |
| NFL | 2.57 | |
| Carhartt | 2.54 | |
| Guinness | 2.49 | |
| The Olympic Games | 2.46 |
Official Profiles
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LoginArtist: Southern Avenue
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-12 03:00 UTC | Sandy Beaches Cruise 2026 | Holland America | Fort Lauderdale, United States | — |
| 2026-01-22 03:00 UTC | Southern Avenue | Skippers Smokehouse | Tampa, United States | |
| 2026-01-23 04:00 UTC | Southern Avenue | Funky Biscuit | Boca Raton, United States | |
| 2026-01-23 04:00 UTC | Southern Avenue | The Funky Biscuit | Boca Raton, United States |
