Souly

Souly — hip-hop & rap artist from DE.

Your identity is defined by what remains when you have nothing.

Influence: 52.44% Fanbase: 26.96% Trending: 65.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Gamescom • 35.28% • Very Strong

As of 2025-09-08

255,077

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:43 UTC

Genres

hip-hop & raphip-hop/rapgerman hip hopgerman traphip hoptrap

Biography

Your identity is defined by what remains when you have nothing.

Top Brand Affinities

Report Date: 2025-09-08

Souly draws 18-24 & 25-34 audiences and holds attention in GERMANY, AUSTRIA, SWITZERLAND. The skew is heavily male (86%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 182,200 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Gamescom, Warsteiner, Eastpak makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Souly score 20.18% — Very Strong bucket.

Brand: GamescomBrand: WarsteinerBrand: Eastpak

Followers:255,077

Engagements:51,473

Rate:20.2%

Posts:150

Avg Likes:49,316

Avg Comments:710

Avg Views:313,359

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 255,077 · Engagements 51,473 · Rate 20.2% Posts 150 · Views 313,359 · Avg Likes 49,316 · Avg Comments 710 · Avg Views 313,359	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 13-17: 6% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	GERMANY (87%) AUSTRIA (6%) SWITZERLAND (2%) UNITED STATES (2%) UNITED KINGDOM (1%)	Top regions: GERMANY (87%), AUSTRIA (6%), SWITZERLAND (2%)
Platform Engagement	Instagram: 17,714 avg likes/post · Tiktok: 182,200 avg views/post · Youtube: 131,159 avg views/post	Best reach: Tiktok 182,200 avg views; best engagement: Tiktok 25,150 avg likes

Top Brand Affinities

Gamescom

Score: 35.28

Warsteiner

Score: 34.04

Eastpak

Score: 33.78

KaDeWe

Score: 28.26

Palm Angels

Score: 27.07

Alpha Industries

Score: 23.50

Zalando

Score: 23.47

Commerzbank

Score: 22.49

Edeka

Score: 21.30

Outfitgrid

Score: 20.76

Acne Studios

Score: 18.06

Havana Club

Score: 17.15

Brand	Category	Score
Gamescom		35.28
Warsteiner		34.04
Eastpak		33.78
KaDeWe		28.26
Palm Angels		27.07
Alpha Industries		23.50
Zalando		23.47
Commerzbank		22.49
Edeka		21.30
Outfitgrid		20.76
Acne Studios		18.06
Havana Club		17.15
Ableton		15.85
Stone Island		14.76
Akai		14.10
Augustiner Helles		13.63
Ellesse		13.60
Maison Margiela		11.66
Arc'teryx		11.56
SoundCloud		11.44
Champion		10.66
Carhartt		10.64
Amazon Music		10.31
Beats Electronics		9.76
Brandy Melville		9.73
Kodak		9.69
Stüssy		9.36
Vivienne Westwood		9.34
Fanta		8.22
Spotify Music		7.94
Sneaker News		7.93
Dr. Martens		7.53
ASOS		7.21
Foot Locker		6.77
Pioneer		6.72
Supreme		6.65
Urban Outfitters		5.60
Lollapalooza		5.58
Kappa		5.33
The North Face		5.31
Nice Kicks		5.28
Hennessy		5.18
OOTD Magazine		5.14
Polo Ralph Lauren		4.94
ASICS		4.87
Lacoste		4.70
Aperol		4.66
Balenciaga		4.65
Prada		4.57
Levi's		4.21