SOULOUD
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
14,925
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:37:58 UTC
Genres
Biography
SOULOUD is a clear fit for 18-24 & 25-34 audiences with strength across RUSSIA, UKRAINE, BELARUS. The audience is male-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (383 avg likes per post); Instagram builds the community layer. Affinity data highlights Dota 2, Maison Margiela, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,925 · Engagements 383 · Rate 2.6% Posts 29 · Views 0 · Avg Likes 383 · Avg Comments 26 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 31% 13-17: 6% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (31%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
RUSSIA (78%) UKRAINE (9%) BELARUS (3%) KAZAKHSTAN (2%) UNITED STATES (1%) |
Top regions: RUSSIA (78%), UKRAINE (9%), BELARUS (3%) |
| Platform Engagement | Instagram: 383 avg likes/post | best engagement: Instagram 383 avg likes |
Top Brand Affinities
Dota 2
Maison Margiela
Ableton
Counter-Strike
The Witcher
Mortal Kombat
Pull&Bear
Kodak
Stüssy
SoundCloud
Reebok
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Dota 2 | 8.74 | |
| Maison Margiela | 5.76 | |
| Ableton | 4.78 | |
| Counter-Strike | 3.93 | |
| The Witcher | 3.84 | |
| Mortal Kombat | 3.50 | |
| Pull&Bear | 3.33 | |
| Kodak | 3.32 | |
| Stüssy | 2.99 | |
| SoundCloud | 2.58 | |
| Reebok | 2.57 | |
| Beats Electronics | 2.47 | |
| FIFA | 2.35 | |
| Dr. Martens | 2.21 | |
| ASOS | 2.14 | |
| UFC | 2.12 | |
| Balenciaga | 2.07 | |
| Fujifilm | 2.01 | |
| Snapseed | 1.70 | |
| Bershka | 1.65 | |
| Xiaomi | 1.50 | |
| KFC | 1.50 | |
| Supreme | 1.42 | |
| Polaroid | 1.42 | |
| Tommy Hilfiger | 1.41 | |
| Vogue | 1.38 | |
| Marvel Entertainment | 1.37 | |
| musical.ly | 1.37 | |
| New Balance | 1.34 | |
| Guess | 1.31 | |
| Gucci | 1.28 | |
| Puma | 1.27 | |
| Versace | 1.26 | |
| Sony | 1.24 | |
| Adidas | 1.24 | |
| H&M | 1.21 | |
| Vans | 1.21 | |
| PlayStation | 1.20 | |
| Bentley | 1.16 | |
| Yves Saint Laurent | 1.15 | |
| Red Bull | 1.14 | |
| Polo Ralph Lauren | 1.10 | |
| Nike | 1.08 | |
| Coca-Cola | 1.08 | |
| Christian Dior | 1.07 | |
| Prada | 1.05 | |
| Grand Theft Auto | 1.02 | |
| IKEA | 0.96 | |
| Tesla Motors | 0.93 | |
| Lego | 0.91 |
Official Profiles
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LoginArtist: SOULOUD
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
