Soulja Boy Brand Affinity ranks highest True Religion at 56.41% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Soulja Boy — pop artist from US.

DeAndre Way, known professionally as Soulja Boy Tell Em, was born in 1990 in Chicago, Illinois. At a young age, he relocated to Atlanta and later to…

Soulja Boy

Superstar

Country: US | Gender: male | Artist ID: e032d2ca-b8d4-11e8-b173-525400009efb

Find Artist

Genres

popdance pophip-hop & rappop raprapsouthern hip hoptrapatl hip hopdirty south raphip-hop/rapviral rapchicago bop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 56.41% • Very Strong

As of 2025-09-10

14,155,046

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Superstar

Biography

DeAndre Way, known professionally as Soulja Boy Tell Em, was born in 1990 in Chicago, Illinois. At a young age, he relocated to Atlanta and later to Batesville, Mississippi, where he began pursuing a career in music with the support of his father, who provided a recording studio. In 2004, Way gained recognition for his music online and established his own label, Stacks on Deck Entertainment. He later returned to Atlanta, where he caught the attention of producer Mr. Collipark, leading to a national breakthrough with the help of internet promotion on MySpace. Way signed with Interscope through Collipark's imprint and achieved success in the music industry, eventually reaching number one on the pop charts.

Report Date: 2025-09-10

Soulja Boy speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (67%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (74,900 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near True Religion, Palm Angels, Spinrilla, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soulja Boy score 0.18% — Low bucket.

Brand: True ReligionBrand: Palm AngelsBrand: Spinrilla

Followers:14,155,046

Engagements:24,856

Rate:0.2%

Posts:7,093

Avg Likes:24,073

Avg Comments:1,140

Avg Views:83,202

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,155,046 · Engagements 24,856 · Rate 0.2% Posts 7,093 · Views 83,202 · Avg Likes 24,073 · Avg Comments 1,140 · Avg Views 83,202	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (45%) BRAZIL (12%) UNITED KINGDOM (4%) CANADA (3%) INDIA (3%)	Top regions: UNITED STATES (45%), BRAZIL (12%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 19,525 avg likes/post · Tiktok: 74,900 avg views/post · Youtube: 8,302 avg views/post	Best reach: Tiktok 74,900 avg views; best engagement: Instagram 19,525 avg likes

Top Brand Affinities

True Religion

Score: 56.41

Palm Angels

Score: 36.18

Spinrilla

Score: 22.39

Amazon Music

Score: 14.52

New Era

Score: 11.48

Kappa

Score: 9.89

Champion

Score: 9.53

Foot Locker

Score: 9.11

Moncler

Score: 8.98

iHeartRadio Music Awards

Score: 8.55

Maybach

Score: 8.25

Pro Tools

Score: 8.18

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
True Religion		56.41
Palm Angels		36.18
Spinrilla		22.39
Amazon Music		14.52
New Era		11.48
Kappa		9.89
Champion		9.53
Foot Locker		9.11
Moncler		8.98
iHeartRadio Music Awards		8.55
Maybach		8.25
Pro Tools		8.18
Lanvin		7.68
ESPN		6.24
Maison Margiela		5.95
Alexander McQueen		5.92
SoundCloud		5.81
Steve Madden		5.46
Kodak		5.45
Coach		5.38
The North Face		5.32
shein		4.61
Hennessy		4.41
FashionNova		4.32
Sneakerhead		4.31
Barber Shop Connect		4.25
Beats Electronics		4.09
Monster Beverage		3.80
Los Angeles Lakers		3.77
Rolls-Royce		3.71
BALMAIN		3.66
Verizon		3.60
American Eagle		3.59
Stüssy		3.51
Timberland		3.32
NBA		3.32
MTV		3.15
Versace		3.06
Balenciaga		2.99
Philips		2.92
Comedy Central		2.87
Gucci		2.83
Urban Outfitters		2.80
Moschino		2.78
Polo Ralph Lauren		2.74
Supreme		2.72
NFL		2.61
Carhartt		2.53
Lacoste		2.50
Target		2.46