Soulja

Soulja — pop artist from SD.

Soulja, a Sudanese rapper who honed his unique style through experiences in Saudi Arabia and Malaysia, has revitalized the Sudanese music scene by infusing his…

Influence: 50.67% Fanbase: 29.45% Trending: 61.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

7UP • 20.97% • Very Strong

As of 2025-09-11

1,123,601

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 10:06:45 UTC

Genres

popsudanese pophip-hop & raphip-hop/raparabic hip hopegyptian hip hoprap

Biography

Soulja, a Sudanese rapper who honed his unique style through experiences in Saudi Arabia and Malaysia, has revitalized the Sudanese music scene by infusing his native Arabic dialect with new grooves and experimental flair. His groundbreaking debut in 2020 solidified his status as one of Sudan's most distinctive and innovative artists, garnering widespread acclaim.

Within just two years, Soulja has emerged as a prominent figure in the MENA region, with chart-topping hits like 'Charleston' and 'Bringi' amassing millions of views and streams. Collaborating with producer 77 on tracks like 'Carriby,' he delves into darker sonic territories, while songs like “Qeses” highlight his storytelling prowess and incorporation of traditional Sudanese melodies. His latest album, "Deja Vu," showcases his evolution over the past three years, blending trap, pop rock, low-fi trap, and Sudanese influences with Afro rhythms to create a mesmerizing journey that blurs the lines between reality and imagination.

Top Brand Affinities

Report Date: 2025-09-11

Soulja maintains consistent pull among 18-24 & 25-34 audiences across SAUDI ARABIA, EGYPT, SUDAN. The audience leans heavily male (88%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,050,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with 7UP, Qatar Airways, Armani Beauty makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soulja score 9.08% — Very Strong bucket.

Brand: 7UPBrand: Qatar AirwaysBrand: Armani Beauty

Followers:1,123,601

Engagements:101,968

Rate:9.1%

Posts:140

Avg Likes:91,654

Avg Comments:3,394

Avg Views:1,823,466

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,123,601 · Engagements 101,968 · Rate 9.1% Posts 140 · Views 1,823,466 · Avg Likes 91,654 · Avg Comments 3,394 · Avg Views 1,823,466	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 42% 35-44: 5% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (42%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	SAUDI ARABIA (29%) EGYPT (18%) SUDAN (10%) UNITED STATES (7%) UNITED ARAB EMIRATES (7%)	Top regions: SAUDI ARABIA (29%), EGYPT (18%), SUDAN (10%)
Platform Engagement	Instagram: 21,012 avg likes/post · Tiktok: 1,050,000 avg views/post · Youtube: 773,466 avg views/post	Best reach: Tiktok 1,050,000 avg views; best engagement: Tiktok 62,000 avg likes

Top Brand Affinities

7UP

Score: 20.97

Qatar Airways

Score: 14.18

Armani Beauty

Score: 13.38

Massimo Dutti

Score: 10.67

HTC

Score: 10.46

Turkish Airlines

Score: 8.80

Kerastase

Score: 7.15

JACQUEMUS

Score: 6.84

Pioneer

Score: 6.04

Coffeegram

Score: 5.99

Alexander McQueen

Score: 4.87

Lacoste

Score: 4.57

Brand	Category	Score
7UP		20.97
Qatar Airways		14.18
Armani Beauty		13.38
Massimo Dutti		10.67
HTC		10.46
Turkish Airlines		8.80
Kerastase		7.15
JACQUEMUS		6.84
Pioneer		6.04
Coffeegram		5.99
Alexander McQueen		4.87
Lacoste		4.57
Nice Kicks		4.46
Carrefour		4.34
ASOS		4.06
Dyson		3.84
Mahindra		3.70
Cartoon Network		3.59
Hilton		3.57
Beats Electronics		3.53
Adobe		3.48
Versace		3.30
Bershka		3.11
Calvin Klein		3.07
SoundCloud		2.95
Balenciaga		2.95
Huawei		2.93
Rolex		2.90
Supreme		2.81
Vans		2.76
Moschino		2.54
Timberland		2.51
Nokia		2.45
Kodak		2.35
NBA		2.32
H&M		2.31
Nickelodeon		2.30
Petronas		2.30
KFC		2.28
Nikon		2.28
Warner Bros		2.24
Boeing		2.21
Canon		2.11
Reebok		2.08
Sony		2.03
Gucci		2.01
Snapseed		2.01
FIFA		1.87
Pepsi		1.85
League of Legends		1.82