Soulfly
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
411,732
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:40:18 UTC
Genres
Biography
After departing Sepultura in 1996, Max Cavalera formed Soulfly as a way to cope with personal tragedies, including the loss of his best friend and stepson. The band's debut album in 1998 went gold, and subsequent releases like Primitive, Prophecy, and Dark Ages showcased their evolving sound and themes. Cavalera also collaborated with his brother Igor on Cavalera Conspiracy, releasing Inflikted in 2008. Soulfly continued to release albums like Conquer, Omen, and Ritual, with their 2022 release Totem marking a vibrant and brutal new chapter for the band.
Soulfly is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, RUSSIA. The audience is heavily male (86%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (58,369 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Ampeg, Akg, Sennheiser points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 411,732 · Engagements 4,697 · Rate 1.1% Posts 1,434 · Views 66,659 · Avg Likes 4,455 · Avg Comments 213 · Avg Views 66,659 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 27% 35-44: 19% 45-64: 6% |
Largest: 25-34 (46%); next: 18-24 (27%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (16%) RUSSIA (4%) ARGENTINA (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (18%), BRAZIL (16%), RUSSIA (4%) |
| Platform Engagement | Instagram: 1,034 avg likes/post · Tiktok: 8,290 avg views/post · Youtube: 58,369 avg views/post | Best reach: Youtube 58,369 avg views; best engagement: Youtube 2,967 avg likes |
Top Brand Affinities
Ampeg
Akg
Sennheiser
Pro Tools
Jagermeister
Amazon Music
DC Shoes
Mortal Kombat
Capcom
Jack Daniels
Hasbro
God of War
| Brand | Category | Score |
|---|---|---|
| Ampeg | 34.57 | |
| Akg | 17.43 | |
| Sennheiser | 12.74 | |
| Pro Tools | 10.42 | |
| Jagermeister | 9.99 | |
| Amazon Music | 9.89 | |
| DC Shoes | 9.04 | |
| Mortal Kombat | 7.91 | |
| Capcom | 6.56 | |
| Jack Daniels | 6.31 | |
| Hasbro | 6.20 | |
| God of War | 5.75 | |
| Resident Evil | 5.68 | |
| Pilsner Urquell | 5.37 | |
| Spotify Music | 5.28 | |
| Columbia Pictures | 5.14 | |
| Sega | 5.07 | |
| Fallout | 4.86 | |
| Monster Beverage | 4.85 | |
| Comedy Central | 4.75 | |
| Movistar | 4.70 | |
| Budweiser | 4.28 | |
| Harley-Davidson | 4.08 | |
| MTV | 3.93 | |
| WWE | 3.79 | |
| AMC | 3.74 | |
| Star Wars | 3.73 | |
| The Witcher | 3.71 | |
| Lollapalooza | 3.60 | |
| UFC | 3.37 | |
| NHL | 3.20 | |
| Matrix | 3.02 | |
| Omega | 2.82 | |
| PlayStation | 2.81 | |
| Heineken | 2.79 | |
| Nintendo | 2.75 | |
| Ubisoft | 2.44 | |
| Hot Wheels | 2.42 | |
| Chrysler | 2.40 | |
| Vans | 2.34 | |
| NFL | 2.29 | |
| Warner Bros | 2.29 | |
| Sony | 2.21 | |
| SoundCloud | 2.21 | |
| DC Entertainment | 2.19 | |
| Marvel Entertainment | 2.17 | |
| Transformers | 2.12 | |
| Dr. Martens | 2.10 | |
| Pepsi | 2.10 | |
| Paramount Pictures | 2.01 |
Official Profiles
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LoginArtist: Soulfly
The map shows every radio station that aired Soulfly today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-24 18:30 UTC | Froth & Fury Fest - Perth 2026 | HBF Stadium | Mt Claremont, Australia | — |
| 2026-01-27 03:00 UTC | Soulfly, Snot, Nailbomb | The Tivoli | Fortitude Valley, Australia | |
| 2026-01-28 04:00 UTC | Soulfly, Nailbomb | Enmore Theatre | Sydney, Australia | |
| 2026-01-31 03:00 UTC | Soulfly, Nailbomb | Forum Melbourne | Melbourne, Australia | |
| 2026-01-31 18:30 UTC | Froth and Fury Fest 2026 | Adelaide Showground | Adelaide, Australia |
