Soul II Soul
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
115,365
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 16:51:49 UTC
Genres
Biography
Originating from London's sound system culture, Soul II Soul, founded by Jazzie B and Daddae Harvey, transitioned from reggae to soul, funk, and jazz before making a mark in the music industry with hits like "Fairplay" and "Feel Free." Collaborating with talented vocalists like Caron Wheeler, the group achieved international fame with their unique sound and socially conscious lyrics. Despite lineup changes and the tragic loss of member Do'Reen, Soul II Soul's enduring legacy is kept alive by Jazzie B's leadership and their continued performances.
Soul II Soul indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,860 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, ITV, Pioneer, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Soul II Soul when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 115,365 · Engagements 294 · Rate 0.3% Posts 1,331 · Views 1,860 · Avg Likes 287 · Avg Comments 14 · Avg Views 1,860 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 35-44: 30% 18-24: 17% 45-64: 15% |
Largest: 25-34 (38%); next: 35-44 (30%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (42%) UNITED KINGDOM (11%) BRAZIL (9%) ITALY (3%) FRANCE (3%) |
Top regions: UNITED STATES (42%), UNITED KINGDOM (11%), BRAZIL (9%) |
| Platform Engagement | Instagram: 214 avg likes/post · Youtube: 1,860 avg views/post | Best reach: Youtube 1,860 avg views; best engagement: Instagram 214 avg likes |
Top Brand Affinities
Mixcloud
ITV
Pioneer
Warner Music
MOOG
Live Nation
Akai
Amazon Music
Sky Sports
Waitrose
Marks & Spencer
Sainsbury's
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 143.15 | |
| ITV | 33.47 | |
| Pioneer | 33.42 | |
| Warner Music | 25.49 | |
| MOOG | 25.36 | |
| Live Nation | 22.58 | |
| Akai | 21.24 | |
| Amazon Music | 18.11 | |
| Sky Sports | 17.23 | |
| Waitrose | 16.45 | |
| Marks & Spencer | 14.87 | |
| Sainsbury's | 14.34 | |
| All Saints | 13.59 | |
| Vauxhall | 13.13 | |
| Ableton | 13.05 | |
| Sennheiser | 12.75 | |
| Tate Modern | 12.03 | |
| Selfridges | 11.95 | |
| Fred Perry | 10.47 | |
| Paul Smith | 9.86 | |
| BBC | 9.33 | |
| Barbour | 9.32 | |
| Beats Electronics | 8.25 | |
| Atmos | 7.99 | |
| SoundCloud | 7.99 | |
| Pro Tools | 7.39 | |
| Harrods | 6.98 | |
| Stone Island | 6.75 | |
| Carlsberg | 6.69 | |
| Vivienne Westwood | 6.64 | |
| MTV | 5.81 | |
| Clarks | 5.69 | |
| Spotify Music | 5.68 | |
| NBC | 5.46 | |
| Stüssy | 5.21 | |
| ALDI | 5.21 | |
| Guinness | 4.89 | |
| Tesco | 4.86 | |
| Alexander McQueen | 4.80 | |
| Paramount Pictures | 4.31 | |
| CNN | 4.25 | |
| Baileys | 4.22 | |
| Cadbury | 3.98 | |
| Dr. Martens | 3.77 | |
| ASOS | 3.70 | |
| Carhartt | 3.52 | |
| Aston Martin | 3.51 | |
| Warner Bros | 3.51 | |
| Campari | 3.48 | |
| Columbia Pictures | 3.47 |
Official Profiles
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LoginArtist: Soul II Soul
The map shows every radio station that aired Soul II Soul today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 2,635,082
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,582,988 | 60.07% |
| [+] |
Pandora |
608,272 | 23.08% |
| [+] |
Last.fm |
439,377 | 16.67% |
| [+] |
Yandex |
4,445 | 0.17% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | Soul II Soul | Wolverhampton Civic Hall | Wolverhampton, United Kingdom | |
| 2025-12-19 08:00 UTC | Soul II Soul | Koko | London, United Kingdom | |
| 2025-12-20 02:00 UTC | Soul II Soul | Koko | London, United Kingdom | |
| 2026-01-07 08:00 UTC | Soul II Soul | Theaterstübchen | Kassel, Germany | |
| 2026-02-04 08:00 UTC | Soul II Soul | Theaterstübchen | Kassel, Germany | |
| 2026-03-04 08:00 UTC | Soul II Soul | Theaterstübchen | Kassel, Germany | |
| 2026-04-01 07:00 UTC | Soul II Soul | Theaterstübchen | Kassel, Germany |
