Souad Massi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
192,916
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:04:42 UTC
Genres
Biography
Souad Massi stands out with 25-34 & 18-24 audiences across MOROCCO, ALGERIA, FRANCE. The profile is heavily male (65%), and content lands hardest on Youtube, where posts average 35,956 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Fnac, ELIE SAAB, Galeries Lafayette, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Souad Massi a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 192,916 · Engagements 1,439 · Rate 0.7% Posts 378 · Views 35,956 · Avg Likes 1,372 · Avg Comments 65 · Avg Views 35,956 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 34% 35-44: 12% 45-64: 7% |
Largest: 25-34 (43%); next: 18-24 (34%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
MOROCCO (22%) ALGERIA (18%) FRANCE (10%) EGYPT (9%) UNITED STATES (5%) |
Top regions: MOROCCO (22%), ALGERIA (18%), FRANCE (10%) |
| Platform Engagement | Instagram: 797 avg likes/post · Youtube: 35,956 avg views/post | Best reach: Youtube 35,956 avg views; best engagement: Instagram 797 avg likes |
Top Brand Affinities
Fnac
ELIE SAAB
Galeries Lafayette
Warner Bros
Accor Hotels
Décathlon
Longchamp
Leica
Pull&Bear
NBC
Montblanc
Summit Entertainment
| Brand | Category | Score |
|---|---|---|
| Fnac | 25.39 | |
| ELIE SAAB | 18.47 | |
| Galeries Lafayette | 14.38 | |
| Warner Bros | 11.80 | |
| Accor Hotels | 11.36 | |
| Décathlon | 6.80 | |
| Longchamp | 5.46 | |
| Leica | 4.13 | |
| Pull&Bear | 3.60 | |
| NBC | 3.44 | |
| Montblanc | 3.36 | |
| Summit Entertainment | 3.22 | |
| Hilton | 3.19 | |
| Garnier | 3.15 | |
| Coffeegram | 3.13 | |
| Carrefour | 2.91 | |
| National Geographic | 2.84 | |
| musical.ly | 2.80 | |
| FIFA | 2.71 | |
| A Game of Tones | 2.56 | |
| Dolce & Gabbana | 2.50 | |
| Stradivarius | 2.49 | |
| Kodak | 2.38 | |
| Cartier | 2.29 | |
| Yves Saint Laurent | 2.29 | |
| Snapseed | 2.25 | |
| Bershka | 2.20 | |
| Huawei | 2.09 | |
| Zara | 1.99 | |
| Canon | 1.95 | |
| Travelgram | 1.95 | |
| Huda Beauty | 1.94 | |
| Fujifilm | 1.85 | |
| Sony | 1.84 | |
| Armani | 1.84 | |
| Beats Electronics | 1.81 | |
| HBO | 1.81 | |
| Hermès | 1.78 | |
| Nikon | 1.75 | |
| Vogue | 1.69 | |
| The North Face | 1.69 | |
| Tarte Cosmetics | 1.67 | |
| Fiat | 1.66 | |
| Lacoste | 1.63 | |
| Versace | 1.59 | |
| Christian Dior | 1.55 | |
| Adobe | 1.41 | |
| H&M | 1.40 | |
| GIVENCHY | 1.39 | |
| SoundCloud | 1.34 |
Official Profiles
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LoginArtist: Souad Massi
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-15 03:30 UTC | Souad Massi | LA LOCO | Mézidon Vallée d'Auge, France | |
| 2026-03-22 03:00 UTC | Souad Massi | AUDITORIUM | Dijon, France | |
| 2026-03-29 03:00 UTC | Souad Massi | THEATRE DE VILLEFRANCHE | Villefranche-sur-Saône, France | |
| 2026-04-12 03:00 UTC | Souad Massi | THEATRE JEAN VILAR | Vitry-sur-Seine, France | |
| 2026-04-18 03:30 UTC | Souad Massi | Espace Culturel Boris Vian | Les Ulis, France | |
| 2026-04-18 03:30 UTC | Souad Massi | Escape culturel Boris Vian | Les Ulis, France |
