Sosa La M

Sosa La M — hip-hop & rap artist from DE.

Matancrazy, the energetic and innovative band from Brooklyn, combines elements of rock, punk, and pop to create a unique and infectious sound. Their dynamic…

Influence: 54.51% Fanbase: 26.10% Trending: 68.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KaDeWe • 46.78% • Very Strong

As of 2025-09-09

410,424

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:39 UTC

Genres

hip-hop & raphip-hop/raprap

Biography

Matancrazy, the energetic and innovative band from Brooklyn, combines elements of rock, punk, and pop to create a unique and infectious sound. Their dynamic performances and catchy melodies have garnered them a dedicated following in the New York music scene. With a blend of raw energy and polished musicianship, Matancrazy continues to push boundaries and captivate audiences with their bold and unapologetic approach to music.

Drawing inspiration from a wide range of genres and influences, Matancrazy crafts songs that are both edgy and melodic, showcasing their versatility as musicians. Their lyrics often explore themes of love, loss, and self-discovery, resonating with listeners on a personal level. With a sound that is both nostalgic and contemporary, Matancrazy stands out as a band that is unafraid to experiment and evolve, setting themselves apart in a crowded music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Sosa La M maintains consistent pull among 18-24 & 25-34 audiences across GERMANY, POLAND, AUSTRIA. The audience leans heavily male (83%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,094,100 avg views per post; Tiktok functions as the community touchpoint. Affinity with KaDeWe, Eastpak, Alpha Industries makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sosa La M score 46.78% — Very Strong bucket.

Brand: KaDeWeBrand: EastpakBrand: Alpha Industries

Followers:410,424

Engagements:192,014

Rate:46.8%

Posts:82

Avg Likes:177,001

Avg Comments:922

Avg Views:1,881,626

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 410,424 · Engagements 192,014 · Rate 46.8% Posts 82 · Views 1,881,626 · Avg Likes 177,001 · Avg Comments 922 · Avg Views 1,881,626	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	GERMANY (73%) POLAND (4%) AUSTRIA (4%) FRANCE (3%) SWITZERLAND (2%)	Top regions: GERMANY (73%), POLAND (4%), AUSTRIA (4%)
Platform Engagement	Instagram: 44,690 avg likes/post · Tiktok: 1,094,100 avg views/post · Youtube: 787,526 avg views/post	Best reach: Tiktok 1,094,100 avg views; best engagement: Tiktok 121,050 avg likes

Top Brand Affinities

KaDeWe

Score: 46.78

Eastpak

Score: 25.65

Alpha Industries

Score: 22.13

Edeka

Score: 20.05

Zalando

Score: 19.55

Palm Angels

Score: 18.72

Ellesse

Score: 15.41

Stone Island

Score: 15.37

Dsquared

Score: 13.90

Akai

Score: 12.49

Champion

Score: 11.05

New Era

Score: 10.23

Brand	Category	Score
KaDeWe		46.78
Eastpak		25.65
Alpha Industries		22.13
Edeka		20.05
Zalando		19.55
Palm Angels		18.72
Ellesse		15.41
Stone Island		15.37
Dsquared		13.90
Akai		12.49
Champion		11.05
New Era		10.23
Beats Electronics		9.11
Hennessy		7.85
Lacoste		7.66
Pro Tools		7.29
Emporio Armani		6.88
Hugo Boss		6.11
SoundCloud		5.96
Stüssy		5.82
Supreme		5.81
Moncler		5.76
Maybach		5.52
Kappa		5.29
Carhartt		5.25
Polo Ralph Lauren		5.22
Ableton		5.08
Tommy Hilfiger		4.56
Sneakerhead		4.46
ASOS		4.26
Nike		4.25
Spotify Music		4.24
Versace		3.95
Puma		3.94
The North Face		3.89
Rolex		3.53
Kodak		3.37
Red Bull		3.37
BALMAIN		3.36
Urban Outfitters		3.33
Bershka		3.26
Louis Vuitton		3.18
Balenciaga		3.09
Prada		3.08
Gucci		2.96
ASICS		2.88
Adidas		2.82
Mercedes-Benz		2.80
Guess		2.71
Calvin Klein		2.60