Sorcha Richardson

Sorcha Richardson

Country: IE | Gender: female

Influence: 49.92% Fanbase: 23.97% Trending: 62.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arnotts • 74.48% • Very Strong

As of 2025-09-09

22,465

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:12 UTC

Genres

poppopindie popmainstream poprockrockalternativealternativeelectronicdeep euro house

Biography

Sorcha Richardson's debut album 'First Prize Bravery' chronicled her journey from Dublin to New York and Los Angeles, earning critical praise and comparisons to artists like Julien Baker and Phoebe Bridgers. The album garnered a Choice Music Prize nomination and set the stage for her follow-up, 'Smiling Like an Idiot,' which explored themes of happiness, love, and her connection to Dublin. The album topped the Irish Independent Charts and reached number 4 on the Irish Album Charts, with The Irish Times hailing it as "a superior second album in every way."

Sorcha Richardson Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Sorcha Richardson is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, IRELAND, BRAZIL. The audience is heavily male (57%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (670 avg views per post); Instagram builds the community layer. Affinity data highlights Arnotts, Live Nation, Guinness, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sorcha Richardson score 1.89%Moderate bucket.
Brand: ArnottsBrand: Live NationBrand: Guinness
Followers:22,465
Engagements:425
Rate:1.9%
Posts:1,134
Views:1,262
Avg Likes:421
Avg Comments:10
Avg Views:1,262

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 22,465 · Engagements 425 · Rate 1.9%
Posts 1,134 · Views 1,262 · Avg Likes 421 · Avg Comments 10 · Avg Views 1,262
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 36%
35-44: 10%
45-64: 5%
Largest: 18-24 (46%); next: 25-34 (36%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED STATES (30%)
IRELAND (12%)
BRAZIL (6%)
UNITED KINGDOM (6%)
GERMANY (4%)
Top regions: UNITED STATES (30%), IRELAND (12%), BRAZIL (6%)
Platform Engagement Instagram: 362 avg likes/post · Tiktok: 592 avg views/post · Youtube: 670 avg views/post Best reach: Youtube 670 avg views; best engagement: Instagram 362 avg likes

Top Brand Affinities

Arnotts
Score: 74.48
Live Nation
Score: 25.04
Guinness
Score: 22.55
MOOG
Score: 19.39
Mixcloud
Score: 17.29
Jameson
Score: 15.53
Ableton
Score: 13.44
Pro Tools
Score: 10.98
Ryanair
Score: 10.92
Amazon Music
Score: 9.00
Tate Modern
Score: 8.82
Spotify Music
Score: 8.45
Brand Category Score
Arnotts 74.48
Live Nation 25.04
Guinness 22.55
MOOG 19.39
Mixcloud 17.29
Jameson 15.53
Ableton 13.44
Pro Tools 10.98
Ryanair 10.92
Amazon Music 9.00
Tate Modern 8.82
Spotify Music 8.45
Glossier 7.81
Carlsberg 5.96
Leica 5.14
Kodak 5.12
Tinder 5.00
Free People 4.74
Tesco 4.73
SoundCloud 4.69
Showtime 4.49
Coachella 4.39
Lollapalooza 4.26
Kickstarter 4.21
Polaroid 4.12
BBC 4.07
Dr. Martens 3.88
Baileys 3.59
Coors 3.49
ASOS 3.44
Airbnb 3.27
Fujifilm 3.27
Topshop 3.25
Primark 3.21
Sunnies Studios 3.17
Hennessy 3.17
Pringles 3.15
Aperol 3.12
Pixar 2.96
Olympus 2.92
BALMAIN 2.84
Cadbury 2.80
Beats Electronics 2.78
Urban Outfitters 2.72
NBC 2.67
Paramount Pictures 2.65
Heineken 2.65
Mulberry 2.48
MTV 2.47
HBO 2.46

Official Profiles

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Artist: Sorcha Richardson

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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