Sorana

Sorana — pop artist from RO.

Romanian-born Sorana has amassed over 1 billion streams worldwide, her journey from a backpack-carrying dreamer to a Los Angeles-based hitmaker characterized…

Influence: 51.57% Fanbase: 21.21% Trending: 66.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 50.73% • Very Strong

As of 2025-09-09

562,325

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:52:20 UTC

Genres

poppopromanian pop

Biography

Romanian-born Sorana has amassed over 1 billion streams worldwide, her journey from a backpack-carrying dreamer to a Los Angeles-based hitmaker characterized by ambition and hustle. Her songwriting prowess is evident in her work on multi-platinum hits like "Takeaway" and "Heartbreak Anthem," alongside collaborations with industry heavyweights like Alan Walker and David Guetta. Sorana's solo debut with Atlantic Records, "redruM," and subsequent release of "Karaoke" showcase her evolution as a potent pop force, solidifying her status as a rising star in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Sorana converts attention from 18-24 & 25-34 audiences across ROMANIA, UNITED STATES, BRAZIL. Audience shape is heavily female (66%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 40,050 avg views per post, with supportive conversation on Tiktok. Shared audience with Warner Music, Kanal D, Arctic Fox hair Color underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sorana score 0.82% — Low bucket.

Brand: Warner MusicBrand: Kanal DBrand: Arctic Fox hair Color

Followers:562,325

Engagements:4,618

Rate:0.8%

Posts:1,638

Avg Likes:4,396

Avg Comments:106

Avg Views:41,536

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 562,325 · Engagements 4,618 · Rate 0.8% Posts 1,638 · Views 41,536 · Avg Likes 4,396 · Avg Comments 106 · Avg Views 41,536	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 21% 13-17: 10% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (21%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	ROMANIA (29%) UNITED STATES (17%) BRAZIL (6%) UNITED KINGDOM (5%) NIGERIA (3%)	Top regions: ROMANIA (29%), UNITED STATES (17%), BRAZIL (6%)
Platform Engagement	Instagram: 1,956 avg likes/post · Tiktok: 40,050 avg views/post · Youtube: 1,486 avg views/post	Best reach: Tiktok 40,050 avg views; best engagement: Tiktok 2,345 avg likes

Top Brand Affinities

Warner Music

Score: 50.73

Kanal D

Score: 18.55

Arctic Fox hair Color

Score: 18.20

MOOG

Score: 17.80

Monster High

Score: 15.34

Ableton

Score: 13.54

Pro Tools

Score: 13.04

Amazon Music

Score: 12.65

Pioneer

Score: 12.65

Hot Topic

Score: 12.51

Tomorrowland

Score: 12.40

Barbie

Score: 7.66

Brand	Category	Score
Warner Music		50.73
Kanal D		18.55
Arctic Fox hair Color		18.20
MOOG		17.80
Monster High		15.34
Ableton		13.54
Pro Tools		13.04
Amazon Music		12.65
Pioneer		12.65
Hot Topic		12.51
Tomorrowland		12.40
Barbie		7.66
SpeedPaint		7.16
Spotify Music		6.78
League of Legends		6.32
Vivienne Westwood		5.52
Final Fantasy		4.97
The Witcher		4.88
Resident Evil		4.32
SoundCloud		4.31
MTV		4.08
Cartoon Network		3.96
BH Cosmetics		3.86
NYX Cosmetics		3.65
Beats Electronics		3.45
Showtime		3.40
Lollapalooza		3.37
Urban Outfitters		3.35
Cartier		3.22
shein		3.19
Prismacolor		3.14
Coachella		3.11
NBC		3.04
Dr. Martens		3.02
Benefit Cosmetics		2.77
Pokemon Go		2.74
Nickelodeon		2.66
SheInside		2.65
Urban Decay Cosmetics		2.59
Too Faced Cosmetics		2.58
BBC		2.57
FashionNova		2.57
Kylie Cosmetics		2.37
Sephora		2.36
Tinder		2.31
ASOS		2.13
Victoria's Secret		2.05
Pixar		2.01
Walmart		1.99
Forever 21		1.96