SORAN

SORAN — pop artist from KR.

SORAN is a four-member band known for their elegant and emotional pop/modern rock sound, despite their name meaning disturbance in Korean. They gained…

Influence: 54.15% Fanbase: 41.21% Trending: 60.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 20.51% • Very Strong

As of 2025-09-08

42,067

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:04 UTC

Genres

popk-poppopasian pop

Biography

SORAN is a four-member band known for their elegant and emotional pop/modern rock sound, despite their name meaning disturbance in Korean. They gained recognition with their EP "Why didn’t I get at that time?" in 2010, winning accolades as Best Rookies at various festivals. Their debut album "natural" in 2012 resonated with listeners for its relatable lyrics about everyday life, particularly the title track "Don’t lose weight," which topped online music charts.

In 2013, SORAN released their second album "PRINCE," receiving positive reviews, especially for the catchy title track "Ricotta cheese salad." The band's live performances at concerts and festivals showcased their engaging stage presence and interaction with audiences, while vocalist Youngbae Ko expanded his presence in the music scene through TV and radio appearances.

Top Brand Affinities

Report Date: 2025-09-08

SORAN is a clear fit for 25-34 & 18-24 audiences with strength across SOUTH KOREA, INDONESIA, UNITED STATES. The audience is heavily female (79%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (682 avg likes per post); Instagram builds the community layer. Affinity data highlights Casetify, Shake Shack, Summit Entertainment, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SORAN score 1.62% — Moderate bucket.

Brand: CasetifyBrand: Shake ShackBrand: Summit Entertainment

Followers:42,067

Engagements:682

Rate:1.6%

Posts:2,481

Avg Likes:682

Avg Comments:11

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,067 · Engagements 682 · Rate 1.6% Posts 2,481 · Views 0 · Avg Likes 682 · Avg Comments 11 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 41% 13-17: 7% 35-44: 6%	Largest: 25-34 (45%); next: 18-24 (41%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	SOUTH KOREA (80%) INDONESIA (3%) UNITED STATES (2%) JAPAN (2%) MALAYSIA (2%)	Top regions: SOUTH KOREA (80%), INDONESIA (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 682 avg likes/post	best engagement: Instagram 682 avg likes

Top Brand Affinities

Casetify

Score: 20.51

Shake Shack

Score: 13.84

Summit Entertainment

Score: 13.20

GENTLE MONSTER

Score: 10.17

Innisfree

Score: 6.68

Maison Margiela

Score: 6.25

Hyundai

Score: 5.37

LG Group

Score: 4.95

Kodak

Score: 3.90

Fila

Score: 3.43

Snoopy And The Peanuts Gang

Score: 2.98

Stüssy

Score: 2.63

Brand	Category	Score
Casetify		20.51
Shake Shack		13.84
Summit Entertainment		13.20
GENTLE MONSTER		10.17
Innisfree		6.68
Maison Margiela		6.25
Hyundai		5.37
LG Group		4.95
Kodak		3.90
Fila		3.43
Snoopy And The Peanuts Gang		2.98
Stüssy		2.63
KFC		2.63
IKEA		2.32
Starbucks		2.26
Dodge		2.08
Fujifilm		2.08
Lush		1.92
Pixar		1.83
New Balance		1.55
Polo Ralph Lauren		1.53
UNIQLO		1.45
KitKat		1.43
Lego		1.38
Pokemon Go		1.35
Yves Saint Laurent		1.31
Coca-Cola		1.29
Supreme		1.23
Costco		1.20
Walt Disney		1.14
Sony		1.12
Samsung Group		1.07
Airbnb		1.01
Travelgram		0.95
Polaroid		0.90
Vans		0.90
MAC Cosmetics		0.87
Nike		0.85
Universal		0.84
H&M		0.83
Gucci		0.80
Apple		0.79
Chanel		0.78
Nintendo		0.76
Marvel Entertainment		0.74
Pandora		0.73
Converse		0.71
Tiffany & Co		0.69
Activision Blizzard		0.69
Zara		0.68