Sophie Hutchings

Sophie Hutchings — classical, ensemble & opera artist from AU.

Sophie Hutchings, the Australian pianist and composer, found her passion for the piano in solitude, honing a unique style that has become her signature. Since…

Influence: 53.33% Fanbase: 25.28% Trending: 67.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 100.09% • Very Strong

As of 2025-09-09

10,975

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:33 UTC

Genres

classical, ensemble & operaclassicalneo-classicalchamber musicclassical crossoverelectroniccompositional ambient

Biography

Sophie Hutchings, the Australian pianist and composer, found her passion for the piano in solitude, honing a unique style that has become her signature. Since her debut album Becalmed propelled her into the spotlight, Sophie has garnered critical acclaim with eight studio albums, two Australian Music Prize nominations, and recognition as a top live instrumentalist by the National Live Music Awards. Drawing inspiration from nature and her homeland, her compositions range from delicate elegance to grand romanticism, reflecting a profound intimacy and fragility.

Known for her captivating and introspective music, Sophie Hutchings has emerged as a sought-after composer and pianist, with credits in films like Baby Teeth and True Spirit. Her international tours, including performances in Japan and Europe, and opening for acclaimed artists like Olafur Arnalds and Hauschka, have solidified her reputation for creating music that is both contemplative and grandly melodic, earning praise from critics at MOJO and The Guardian for its beauty and emotional depth.

Top Brand Affinities

Report Date: 2025-09-09

Sophie Hutchings resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,027 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Mixcloud, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sophie Hutchings score 1.66% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:10,975

Engagements:182

Rate:1.7%

Posts:635

Avg Likes:176

Avg Comments:11

Avg Views:1,027

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,975 · Engagements 182 · Rate 1.7% Posts 635 · Views 1,027 · Avg Likes 176 · Avg Comments 11 · Avg Views 1,027	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 26% 35-44: 17% 45-64: 15%	Largest: 25-34 (40%); next: 18-24 (26%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (9%) BRAZIL (5%) RUSSIA (5%) SOUTH KOREA (5%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (9%), BRAZIL (5%)
Platform Engagement	Instagram: 138 avg likes/post · Youtube: 1,027 avg views/post	Best reach: Youtube 1,027 avg views; best engagement: Instagram 138 avg likes

Top Brand Affinities

MOOG

Score: 100.09

Mixcloud

Score: 46.56

Ableton

Score: 43.04

Amazon Music

Score: 39.37

Akg

Score: 33.18

Atmos

Score: 22.87

Pro Tools

Score: 19.96

Akai

Score: 19.54

Qantas

Score: 16.74

Spotify Music

Score: 13.88

Sennheiser

Score: 11.82

SoundCloud

Score: 9.83

Brand	Category	Score
MOOG		100.09
Mixcloud		46.56
Ableton		43.04
Amazon Music		39.37
Akg		33.18
Atmos		22.87
Pro Tools		19.96
Akai		19.54
Qantas		16.74
Spotify Music		13.88
Sennheiser		11.82
SoundCloud		9.83
Tate Modern		7.71
Leica		7.38
Holden		6.94
BBC		6.76
Paramount Pictures		6.37
Pioneer		5.57
Hilton		4.87
Oculus		4.83
Beats Electronics		4.79
Warner Bros		4.69
ABC		4.36
Kickstarter		3.90
Polaroid		3.81
Summit Entertainment		3.78
Kodak		3.64
Olympus		3.63
Yamaha		3.56
Airbnb		3.53
BALMAIN		3.51
Harrods		3.47
Fujifilm		3.39
NBC		2.93
musical.ly		2.82
Tinder		2.73
A Game of Tones		2.65
MTV		2.62
Pixar		2.39
Coachella		2.37
Tesco		2.33
Montblanc		2.28
The Olympic Games		2.12
Amazon		2.11
Nokia		2.04
Aperol		1.98
Sony		1.93
Sunnies Studios		1.87
Pandora		1.84
Tesla Motors		1.80