Sophie Hunger
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
81,983
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:30:20 UTC
Genres
Biography
Sophie Hunger and Carey's dynamic collaboration on 'Halluzinationen' showcases a bold and risk-taking approach to music-making, with live takes recorded at Abbey Road's Studio 2 in just two days. The track 'Alpha Venom' exemplifies the album's tension and energy, blending Hunger's intense vocals with Carey's intricate electronic programming. Originally conceived as a theme tune for a German television series, 'Alpha Venom' captures the essence of Hunger's creative process and emotional depth. During lockdown, Hunger performed a special trio version of the track, demonstrating the resilience and adaptability of artists in connecting with their audience in unconventional ways.
Sophie Hunger speaks to 25-34 & 18-24 audiences with measurable traction in GERMANY, FRANCE, SWITZERLAND. Composition is heavily male (61%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (7,668 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Sinn, Ampeg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 81,983 · Engagements 1,030 · Rate 1.3% Posts 86 · Views 7,806 · Avg Likes 1,021 · Avg Comments 29 · Avg Views 7,806 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 29% 35-44: 18% 45-64: 13% |
Largest: 25-34 (38%); next: 18-24 (29%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
GERMANY (21%) FRANCE (10%) SWITZERLAND (10%) BRAZIL (9%) UNITED STATES (5%) |
Top regions: GERMANY (21%), FRANCE (10%), SWITZERLAND (10%) |
| Platform Engagement | Instagram: 863 avg likes/post · Tiktok: 138 avg views/post · Youtube: 7,668 avg views/post | Best reach: Youtube 7,668 avg views; best engagement: Instagram 863 avg likes |
Top Brand Affinities
MOOG
Sinn
Ampeg
Zimmermann
Ableton
Edeka
Augustiner Helles
Hummel
Akg
Sennheiser
Schutz
Hasselblad
| Brand | Category | Score |
|---|---|---|
| MOOG | 47.12 | |
| Sinn | 40.08 | |
| Ampeg | 24.22 | |
| Zimmermann | 22.08 | |
| Ableton | 17.64 | |
| Edeka | 16.92 | |
| Augustiner Helles | 16.87 | |
| Hummel | 14.67 | |
| Akg | 14.32 | |
| Sennheiser | 12.42 | |
| Schutz | 12.02 | |
| Hasselblad | 11.94 | |
| Pro Tools | 11.04 | |
| Akai | 10.54 | |
| Heinz | 8.79 | |
| Leica | 8.50 | |
| Braun | 8.38 | |
| Lufthansa | 8.11 | |
| Tate Modern | 7.91 | |
| PLAYMOBIL | 7.54 | |
| Spotify Music | 5.92 | |
| Busch | 4.72 | |
| Kodak | 4.45 | |
| Polaroid | 4.14 | |
| Montblanc | 3.74 | |
| Lollapalooza | 3.66 | |
| Campari | 3.43 | |
| SoundCloud | 3.25 | |
| Aperol | 3.20 | |
| Fujifilm | 3.12 | |
| Olympus | 2.94 | |
| Beats Electronics | 2.92 | |
| Faber-Castell | 2.47 | |
| Tinder | 2.38 | |
| Matrix | 2.35 | |
| Fiat | 2.33 | |
| Pantone Inc | 2.31 | |
| Dr. Martens | 2.06 | |
| Airbnb | 2.04 | |
| Peugeot | 2.03 | |
| Lego | 2.03 | |
| Citroen | 2.00 | |
| Tomorrowland | 1.87 | |
| IKEA | 1.75 | |
| Warner Bros | 1.73 | |
| Jaguar | 1.63 | |
| BBC | 1.55 | |
| Volkswagen | 1.54 | |
| Yves Saint Laurent | 1.52 | |
| musical.ly | 1.49 |
Official Profiles
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LoginArtist: Sophie Hunger
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-22 03:00 UTC | Sophie Hunger, Faber, Dino Brandao, ich liebe Dich | Kaufleuten | Zürich, Switzerland | |
| 2025-12-23 03:00 UTC | Sophie Hunger | Kaufleuten | Zürich, Switzerland | |
| 2025-12-24 03:00 UTC | Sophie Hunger | Kaufleuten | Zürich, Switzerland | |
| 2026-03-01 04:00 UTC | Sophie Hunger | Volkstheater Wien | Vienna, Austria |















