Sophie B. Hawkins
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
125,491
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:20:30 UTC
Genres
Biography
Sophie B. Hawkins' impressive career spans multiple achievements, from the record-breaking success of her hit single "As I Lay Me Down" on the Billboard Adult Contemporary chart to her acclaimed portrayal of Janis Joplin in the touring play "Room 105." She has seamlessly integrated her talents as a musician, writer, and producer, maintaining a balance between evolution and authenticity in her music. Hawkins continues to captivate audiences with her personal and engaging storytelling, creating a lasting bond with her fans through her genuine artistry. For more information, visit her official website at: https://www.sophiebhawkins.com.
Sophie B. Hawkins keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, INDIA, UNITED KINGDOM. The composition is male-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 2,474 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Amazon Music, HBO Max supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 125,491 · Engagements 455 · Rate 0.4% Posts 557 · Views 2,474 · Avg Likes 430 · Avg Comments 34 · Avg Views 2,474 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 35-44: 28% 45-64: 19% 18-24: 15% |
Largest: 25-34 (36%); next: 35-44 (28%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (43%) INDIA (9%) UNITED KINGDOM (8%) INDONESIA (8%) CANADA (4%) |
Top regions: UNITED STATES (43%), INDIA (9%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 256 avg likes/post · Youtube: 2,474 avg views/post | Best reach: Youtube 2,474 avg views; best engagement: Instagram 256 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
HBO Max
NBC
Macy's
Schwartz's
Pro Tools
Wilton
J.Crew
Barbie
MTV
FOX
| Brand | Category | Score |
|---|---|---|
| Live Nation | 25.27 | |
| Amazon Music | 13.47 | |
| HBO Max | 11.23 | |
| NBC | 10.92 | |
| Macy's | 9.09 | |
| Schwartz's | 8.49 | |
| Pro Tools | 8.03 | |
| Wilton | 7.89 | |
| J.Crew | 7.66 | |
| Barbie | 7.21 | |
| MTV | 7.11 | |
| FOX | 7.04 | |
| Paramount Pictures | 6.64 | |
| CNN | 6.45 | |
| Walgreens | 6.17 | |
| Publix | 5.55 | |
| MATTEL | 5.54 | |
| Lincoln | 5.51 | |
| NORDSTROM | 5.22 | |
| Margaritaville | 4.92 | |
| Ableton | 4.79 | |
| Dunkin' Donuts | 4.61 | |
| HomeGoods | 4.58 | |
| Oculus | 4.48 | |
| iHeartRadio Music Awards | 4.44 | |
| Columbia Pictures | 4.31 | |
| Kickstarter | 4.09 | |
| ABC | 3.89 | |
| Snoopy And The Peanuts Gang | 3.76 | |
| Martini | 3.72 | |
| Leica | 3.70 | |
| Pfizer | 3.53 | |
| Chrysler | 3.35 | |
| TOM FORD | 3.34 | |
| Spotify Music | 3.22 | |
| Summit Entertainment | 3.21 | |
| Lululemon Athletica | 3.20 | |
| Cadbury | 3.20 | |
| Showtime | 3.11 | |
| Comedy Central | 2.95 | |
| Tinder | 2.92 | |
| NHL | 2.91 | |
| Uber | 2.82 | |
| Emporium | 2.79 | |
| Vogue | 2.72 | |
| Cadillac | 2.70 | |
| Guinness | 2.67 | |
| Bellagio | 2.62 | |
| Sunnies Studios | 2.60 | |
| Amazon | 2.59 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-10)
Total: 1,080,619
| PLATFORM | TOTAL | % | |
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661,813 | 61.24% |
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318,418 | 29.47% |
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100,388 | 9.29% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















