Sophie and the Giants
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
141,333
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 19:51:22 UTC
Genres
Biography
Sophie and the Giants resonates most with 25-34 & 18-24 audiences and shows durable presence in ITALY, GERMANY, AUSTRIA. With a heavily male (75%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (5,250 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Pioneer, Mixcloud, Warner Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 141,333 · Engagements 2,391 · Rate 1.7% Posts 771 · Views 7,667 · Avg Likes 2,310 · Avg Comments 104 · Avg Views 7,667 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 27% 35-44: 20% 45-64: 10% |
Largest: 25-34 (40%); next: 18-24 (27%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
ITALY (31%) GERMANY (10%) AUSTRIA (8%) UNITED STATES (6%) UNITED KINGDOM (6%) |
Top regions: ITALY (31%), GERMANY (10%), AUSTRIA (8%) |
| Platform Engagement | Instagram: 1,570 avg likes/post · Tiktok: 2,417 avg views/post · Youtube: 5,250 avg views/post | Best reach: Youtube 5,250 avg views; best engagement: Instagram 1,570 avg likes |
Top Brand Affinities
Pioneer
Mixcloud
Warner Music
MOOG
Amazon Music
Sennheiser
Ableton
Zalando
Peroni
Akai
Lidl
Easyjet
| Brand | Category | Score |
|---|---|---|
| Pioneer | 26.32 | |
| Mixcloud | 26.31 | |
| Warner Music | 23.40 | |
| MOOG | 18.19 | |
| Amazon Music | 16.81 | |
| Sennheiser | 14.30 | |
| Ableton | 13.92 | |
| Zalando | 12.35 | |
| Peroni | 11.41 | |
| Akai | 11.13 | |
| Lidl | 9.84 | |
| Easyjet | 8.69 | |
| Superga | 8.40 | |
| Calzedonia | 8.36 | |
| Vivienne Westwood | 8.34 | |
| Tate Modern | 7.81 | |
| Emporio Armani | 7.72 | |
| Dr. Martens | 7.26 | |
| Ryanair | 6.78 | |
| Arezzo | 6.66 | |
| Spotify Music | 6.38 | |
| Campari | 5.59 | |
| Tomorrowland | 5.44 | |
| SoundCloud | 5.16 | |
| BBC | 5.00 | |
| Alfa Romeo | 4.84 | |
| Aperol | 4.32 | |
| Mortal Kombat | 4.18 | |
| Selfiegram | 4.02 | |
| MTV | 3.96 | |
| Final Fantasy | 3.81 | |
| Polaroid | 3.74 | |
| Pull&Bear | 3.55 | |
| UEFA | 3.51 | |
| The Witcher | 3.50 | |
| Leica | 3.39 | |
| Lollapalooza | 3.25 | |
| Armani | 3.22 | |
| NBC | 3.20 | |
| Martini | 3.20 | |
| Guinness | 3.07 | |
| Primark | 3.03 | |
| Beats Electronics | 3.02 | |
| Fiat | 2.99 | |
| Panasonic | 2.92 | |
| Tesco | 2.90 | |
| AMC | 2.89 | |
| Valentino | 2.87 | |
| Kodak | 2.83 | |
| ASOS | 2.81 |
Official Profiles
Login to view Contact
LoginArtist: Sophie and the Giants
The map shows every radio station that aired Sophie and the Giants today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
