Sophia Scott
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-17
625,539
Social Media Followers
As of 2025-09-17
00:00:00
Hours Airplay
2025-12-07 11:30:18 UTC
Genres
Biography
Sophia Scott draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily female (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 61,891 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ariat, Live Nation, Warner Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 625,539 · Engagements 1,292 · Rate 0.2% Posts 1,253 · Views 65,780 · Avg Likes 1,231 · Avg Comments 87 · Avg Views 65,780 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 29% 35-44: 9% 13-17: 6% |
Largest: 18-24 (51%); next: 25-34 (29%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (43%) UNITED KINGDOM (7%) BRAZIL (7%) NIGERIA (7%) CANADA (5%) |
Top regions: UNITED STATES (43%), UNITED KINGDOM (7%), BRAZIL (7%) |
| Platform Engagement | Instagram: 600 avg likes/post · Tiktok: 3,889 avg views/post · Youtube: 61,891 avg views/post | Best reach: Youtube 61,891 avg views; best engagement: Instagram 600 avg likes |
Top Brand Affinities
Ariat
Live Nation
Warner Music
Miller Lite
Free People
Nasty Gal
Fabletics
Barstool Sports
REVOLVE
Houston Livestock Show and Rodeo
Amazon Music
Coors
| Brand | Category | Score |
|---|---|---|
| Ariat | 40.99 | |
| Live Nation | 32.94 | |
| Warner Music | 28.31 | |
| Miller Lite | 17.01 | |
| Free People | 16.22 | |
| Nasty Gal | 15.48 | |
| Fabletics | 14.75 | |
| Barstool Sports | 12.80 | |
| REVOLVE | 12.72 | |
| Houston Livestock Show and Rodeo | 9.88 | |
| Amazon Music | 9.66 | |
| Coors | 9.65 | |
| Madewell | 9.24 | |
| Bud Light | 8.84 | |
| Anthropologie | 8.62 | |
| Pro Tools | 8.06 | |
| Barbie | 7.99 | |
| Coachella | 7.34 | |
| Delta | 7.09 | |
| Lululemon Athletica | 6.81 | |
| Jameson | 6.77 | |
| T.J. Maxx | 6.76 | |
| NORDSTROM | 6.57 | |
| MamaBear | 6.23 | |
| Urban Outfitters | 6.22 | |
| Target | 6.10 | |
| Ableton | 5.98 | |
| Kroger | 5.86 | |
| NBC | 5.82 | |
| iHeartRadio Music Awards | 5.80 | |
| Chick-fil-A | 5.75 | |
| Margaritaville | 5.73 | |
| HomeGoods | 4.99 | |
| Summit Entertainment | 4.97 | |
| Steve Madden | 4.97 | |
| Pacific Northwest Wonderland | 4.77 | |
| OLD NAVY | 4.74 | |
| The Home Depot | 4.71 | |
| American Eagle | 4.42 | |
| Redken | 4.34 | |
| Abercrombie & Fitch | 4.31 | |
| Gillette | 4.31 | |
| Showtime | 3.97 | |
| Dr. Martens | 3.71 | |
| Paramount Pictures | 3.67 | |
| Billabong | 3.66 | |
| Airbnb | 3.56 | |
| Monster Beverage | 3.56 | |
| Taco Bell | 3.54 | |
| Verizon | 3.54 |
Official Profiles
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LoginArtist: Sophia Scott
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
