Soom T

Soom T — reggae artist from GB.

Soom T, the renowned international music artist and songwriter hailing from Glasgow, is set to release her sixth studio album in 2023. Known for her unique…

Influence: 51.53% Fanbase: 28.57% Trending: 63.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 79.28% • Very Strong

As of 2025-09-09

67,112

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 05:35:58 UTC

Genres

reggaereggaefrench reggaedub

Biography

Soom T, the renowned international music artist and songwriter hailing from Glasgow, is set to release her sixth studio album in 2023. Known for her unique blend of Soul, Reggae, Gospel, and Avant Garde Choral music, Soom T's powerful vocals convey a strong spiritual and activist message. She has earned the title of the "Raggamuffin Queen" within the global underground Reggae scene and has performed at prestigious festivals worldwide.

With a reputation for genre-defining music, Soom T is sought after by artists globally for collaborations. Her upcoming album, "The Louder the Better," promises to be her most positive and uplifting work yet. Known for hits like "Bomb Our Yard" and "Politic Man," Soom T is also recognized for her dynamic stage presence as a heavyweight MC, touring with her band, The Stone Monks, to showcase her extensive discography and new material live.

Top Brand Affinities

Report Date: 2025-09-09

Soom T has momentum with 25-34 & 18-24 audiences—particularly in FRANCE, SPAIN, UNITED KINGDOM. A heavily male (68%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,940 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, Akai, Ableton signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soom T score 0.39% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: Ableton

Followers:67,112

Engagements:261

Rate:0.4%

Posts:770

Avg Likes:246

Avg Comments:18

Avg Views:3,940

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 67,112 · Engagements 261 · Rate 0.4% Posts 770 · Views 3,940 · Avg Likes 246 · Avg Comments 18 · Avg Views 3,940	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 39% 35-44: 13% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (39%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	FRANCE (37%) SPAIN (5%) UNITED KINGDOM (5%) BRAZIL (5%) UNITED STATES (5%)	Top regions: FRANCE (37%), SPAIN (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 144 avg likes/post · Youtube: 3,940 avg views/post	Best reach: Youtube 3,940 avg views; best engagement: Instagram 144 avg likes

Top Brand Affinities

Mixcloud

Score: 79.28

Akai

Score: 47.82

Ableton

Score: 32.41

MOOG

Score: 25.01

Pioneer

Score: 16.15

Pro Tools

Score: 13.69

SoundCloud

Score: 10.16

Amazon Music

Score: 8.62

Ricard

Score: 8.19

Beats Electronics

Score: 7.29

Spotify Music

Score: 6.21

Clarks

Score: 5.67

Brand	Category	Score
Mixcloud		79.28
Akai		47.82
Ableton		32.41
MOOG		25.01
Pioneer		16.15
Pro Tools		13.69
SoundCloud		10.16
Amazon Music		8.62
Ricard		8.19
Beats Electronics		7.29
Spotify Music		6.21
Clarks		5.67
Sega		5.01
Leica		3.34
Omega		3.33
Carhartt		2.77
Montblanc		2.64
Carrefour		2.52
Lollapalooza		2.26
Matrix		2.23
Garnier		2.18
Fila		2.16
musical.ly		2.07
Dr. Martens		2.05
Vans		2.05
Timberland		2.03
Jaguar		2.01
BBC		1.99
Cafecito		1.96
Heineken		1.92
Warner Bros		1.91
Kodak		1.90
Tomorrowland		1.79
Red Bull		1.76
Sneakerhead		1.73
Peugeot		1.69
Polaroid		1.66
Universal		1.62
Sony		1.61
Lacoste		1.60
Showtime		1.60
GoPro		1.60
Reebok		1.58
Fujifilm		1.51
Volkswagen		1.45
Huawei		1.41
Puma		1.35
NBA		1.34
Adobe		1.32
Guinness		1.31