Sonoko Inoue

Sonoko Inoue — pop artist from JP.

Hailing from Kobe, the 26-year-old singer-songwriter began her musical journey in primary school, performing on the streets and writing songs, before…

Influence: 59.08% Fanbase: 53.83% Trending: 61.70% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 24.22% • Very Strong

As of 2025-09-12

248,458

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 08:02:00 UTC

Genres

popj-poppopmainstream popasian poprockanime rockfolk & traditionaljapanese singer-songwriter

Biography

Hailing from Kobe, the 26-year-old singer-songwriter began her musical journey in primary school, performing on the streets and writing songs, before relocating to Tokyo for high school. Garnering popularity on the live streaming platform TwitCasting, she amassed over 2 million viewers and eventually made her major debut. Her debut single "Daisuki." achieved over 20 million views on YouTube, becoming a massive hit among teenage girls.

With a total of over 100 million views on her music videos, her collaboration track "Tenbyou no Uta (feat. Sonoko Inoue) / Mrs. GREEN APPLE" has also surpassed 100 million streams on various platforms, consistently maintaining a spot in Japan's Top 100. Beyond her music career, she is a versatile performer, appearing in films, TV dramas, commercials, and YouTube content.

Top Brand Affinities

Report Date: 2025-09-12

Sonoko Inoue performs best with fans in the 18-24 range, concentrated in JAPAN, INDONESIA, THAILAND. Audience composition is female-leaning (54%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 3,979 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Maison Kitsuné, Casetify, Style Nanda, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sonoko Inoue is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonoko Inoue score 0.92% — Low bucket.

Brand: Maison KitsunéBrand: CasetifyBrand: Style Nanda

Followers:248,458

Engagements:2,276

Rate:0.9%

Posts:903

Avg Likes:2,274

Avg Comments:30

Avg Views:3,979

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 248,458 · Engagements 2,276 · Rate 0.9% Posts 903 · Views 3,979 · Avg Likes 2,274 · Avg Comments 30 · Avg Views 3,979	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	JAPAN (45%) INDONESIA (18%) THAILAND (9%) TAIWAN (6%) HONG KONG SAR CHINA (2%)	Top regions: JAPAN (45%), INDONESIA (18%), THAILAND (9%)
Platform Engagement	Instagram: 2,178 avg likes/post · Youtube: 3,979 avg views/post	Best reach: Youtube 3,979 avg views; best engagement: Instagram 2,178 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 24.22

Casetify

Score: 20.29

Style Nanda

Score: 19.05

Paul Smith

Score: 17.04

A.P.C.

Score: 13.95

Atmos

Score: 13.65

GENTLE MONSTER

Score: 13.15

Acne Studios

Score: 12.13

Vivienne Westwood

Score: 11.48

Marni

Score: 10.74

L'Occitane

Score: 9.85

Snoopy And The Peanuts Gang

Score: 9.19

Brand	Category	Score
Maison Kitsuné		24.22
Casetify		20.29
Style Nanda		19.05
Paul Smith		17.04
A.P.C.		13.95
Atmos		13.65
GENTLE MONSTER		13.15
Acne Studios		12.13
Vivienne Westwood		11.48
Marni		10.74
L'Occitane		9.85
Snoopy And The Peanuts Gang		9.19
Dr. Martens		7.82
Shake Shack		7.70
Stüssy		7.64
Maison Margiela		7.18
Miu Miu		6.81
Kate Spade		6.65
UNIQLO		6.49
Lush		5.50
Furla		5.49
Olympus		5.01
Loewe		4.82
Converse		4.67
Shiseido		4.63
New Balance		4.62
Yves Saint Laurent		4.55
Daniel Wellington		4.54
Coach		4.50
Costco		4.46
Marc Jacobs		4.12
Tiffany		4.00
UGG		3.93
Gundam		3.92
Summit Entertainment		3.68
The North Face		3.62
Christian Dior		3.52
American Eagle		3.48
Walt Disney		3.25
IKEA		3.23
Reebok		3.21
GAP		3.17
G-shock		3.14
Chanel		2.96
Polo Ralph Lauren		2.84
Starbucks		2.71
Lancôme		2.67
Carhartt		2.63
Bulgari		2.62
Vans		2.55