Sonny Alven
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
9,375
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 20:30:00 UTC
Genres
Biography
Sonny Alven commands interest from 18-24 & 25-34 audiences in NORWAY, UNITED STATES, MEXICO. With a heavily male (66%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (37,286 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Nelly.com, Pioneer, Warner Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,375 · Engagements 829 · Rate 8.8% Posts 542 · Views 37,286 · Avg Likes 815 · Avg Comments 26 · Avg Views 37,286 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 34% 35-44: 7% 13-17: 5% |
Largest: 18-24 (51%); next: 25-34 (34%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
NORWAY (18%) UNITED STATES (18%) MEXICO (13%) UNITED KINGDOM (8%) SWEDEN (4%) |
Top regions: NORWAY (18%), UNITED STATES (18%), MEXICO (13%) |
| Platform Engagement | Instagram: 395 avg likes/post · Youtube: 37,286 avg views/post | Best reach: Youtube 37,286 avg views; best engagement: Youtube 420 avg likes |
Top Brand Affinities
Nelly.com
Pioneer
Warner Music
Mixcloud
Ableton
MOOG
Tomorrowland
Gant
Akai
Zalando
Arc'teryx
Trancefamily
| Brand | Category | Score |
|---|---|---|
| Nelly.com | 170.48 | |
| Pioneer | 31.95 | |
| Warner Music | 31.12 | |
| Mixcloud | 26.91 | |
| Ableton | 22.25 | |
| MOOG | 21.51 | |
| Tomorrowland | 18.19 | |
| Gant | 16.46 | |
| Akai | 16.09 | |
| Zalando | 15.13 | |
| Arc'teryx | 14.72 | |
| Trancefamily | 13.61 | |
| Nakd | 13.06 | |
| Sennheiser | 12.46 | |
| Amazon Music | 12.45 | |
| Acne Studios | 12.27 | |
| SoundCloud | 10.09 | |
| Pro Tools | 9.64 | |
| Spotify Music | 8.66 | |
| Carlsberg | 8.54 | |
| H&M Home | 7.10 | |
| Coachella | 6.21 | |
| Beats Electronics | 5.88 | |
| Daniel Wellington | 4.96 | |
| iHeartRadio Music Awards | 4.78 | |
| Lollapalooza | 4.45 | |
| MTV | 4.34 | |
| Leica | 3.83 | |
| Kickstarter | 3.82 | |
| ASOS | 3.69 | |
| Urban Outfitters | 3.61 | |
| Oakley | 3.52 | |
| Red Bull | 3.18 | |
| Abercrombie & Fitch | 3.14 | |
| Kodak | 3.10 | |
| NBC | 2.94 | |
| Aperol | 2.93 | |
| Sony | 2.92 | |
| Volvo | 2.77 | |
| The North Face | 2.70 | |
| Dr. Martens | 2.61 | |
| GoPro | 2.51 | |
| Marc Jacobs | 2.50 | |
| Ray-Ban | 2.33 | |
| musical.ly | 2.30 | |
| Armani | 2.29 | |
| Pepsi | 2.28 | |
| Dolce & Gabbana | 2.23 | |
| Heineken | 2.20 | |
| Lululemon Athletica | 2.18 |
Official Profiles
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LoginArtist: Sonny Alven
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















