Sonny Tennet

Sonny Tennet — pop artist from DK.

Sonny Smith, a 19-year-old musician from Ontario, Canada, began creating music five years ago. Initially inspired by SOPHIE, Sonny explored various genres such…

Influence: 50.95% Fanbase: 21.29% Trending: 65.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 26.78% • Very Strong

As of 2025-09-09

220,125

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:31:42 UTC

Genres

poppopindie popmainstream popr&b, funk & souluk contemporary r&bfolk & traditionalsinger/songwriter

Biography

Sonny Smith, a 19-year-old musician from Ontario, Canada, began creating music five years ago. Initially inspired by SOPHIE, Sonny explored various genres such as hip hop, rock, metal, dance pop, house, and synth wave. Experimenting with mixing genres, some of Sonny's early tracks are considered subpar while a few show promise upon reflection.

Top Brand Affinities

Report Date: 2025-09-09

Sonny Tennet connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, NETHERLANDS. With a heavily male (60%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 59,197 avg views per post; Instagram adds dependable engagement depth. Overlap with ITV, River Island, boohoo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sonny Tennet moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonny Tennet score 0.68% — Low bucket.

Brand: ITVBrand: River IslandBrand: boohoo

Followers:220,125

Engagements:1,494

Rate:0.7%

Posts:919

Avg Likes:1,452

Avg Comments:69

Avg Views:59,197

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 220,125 · Engagements 1,494 · Rate 0.7% Posts 919 · Views 59,197 · Avg Likes 1,452 · Avg Comments 69 · Avg Views 59,197	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 38% 35-44: 4% 45-64: 2%	Largest: 18-24 (56%); next: 25-34 (38%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED KINGDOM (49%) UNITED STATES (17%) NETHERLANDS (4%) IRELAND (3%) GERMANY (3%)	Top regions: UNITED KINGDOM (49%), UNITED STATES (17%), NETHERLANDS (4%)
Platform Engagement	Instagram: 884 avg likes/post · Youtube: 59,197 avg views/post	Best reach: Youtube 59,197 avg views; best engagement: Instagram 884 avg likes

Top Brand Affinities

ITV

Score: 26.78

River Island

Score: 19.48

boohoo

Score: 18.13

Score: 13.73

MISSGUIDED

Score: 12.75

Marks & Spencer

Score: 10.94

Nasty Gal

Score: 10.82

ASOS

Score: 10.20

Selfridges

Score: 8.00

Efteling

Score: 7.75

Amazon Music

Score: 7.69

NBC

Score: 7.19

Brand	Category	Score
ITV		26.78
River Island		19.48
boohoo		18.13
Next		13.73
MISSGUIDED		12.75
Marks & Spencer		10.94
Nasty Gal		10.82
ASOS		10.20
Selfridges		8.00
Efteling		7.75
Amazon Music		7.69
NBC		7.19
ALDI		6.59
Primark		6.39
Topshop		5.76
Carlsberg		5.68
Tesco		4.99
Lush		4.56
Aperol		4.51
Harrods		4.39
Guinness		4.25
Cadbury		4.21
Baileys		4.13
Dr. Martens		4.12
Spotify Music		4.05
Sunnies Studios		4.03
Showtime		3.78
Lindt		3.73
H&M		3.44
BBC		3.40
shein		3.18
Urban Outfitters		3.02
LEGOLAND		2.79
Gymshark		2.75
Pull&Bear		2.74
SheInside		2.67
Benefit Cosmetics		2.54
Babybump		2.53
Fenty beauty		2.40
Zara		2.33
Christian Louboutin		2.32
Coachella		2.31
Michael Kors		2.28
Bellagio		2.23
SoundCloud		2.22
Tinder		2.10
Converse		2.04
Pandora		2.01
Urban Decay Cosmetics		1.97
Polaroid		1.97