Sonnie Badu

Sonnie Badu — spirituals artist from GH.

Sonnie Badu is a renowned Ghanaian gospel artist, songwriter, and worship leader with a global following. His powerful vocals and heartfelt lyrics have touched…

Influence: 58.09% Fanbase: 49.39% Trending: 62.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 13.40% • Very Strong

As of 2025-09-11

1,081,461

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:50:30 UTC

Genres

spiritualsnaija worshipchristiangospelchristian music

Biography

Sonnie Badu is a renowned Ghanaian gospel artist, songwriter, and worship leader with a global following. His powerful vocals and heartfelt lyrics have touched the lives of many, earning him a reputation as one of the most influential figures in the contemporary gospel music scene. Badu's dynamic stage presence and ability to connect with audiences through his music have made him a sought-after performer at churches, concerts, and events worldwide.

With a career spanning over a decade, Sonnie Badu has released numerous albums that have topped the charts and garnered critical acclaim. His music combines elements of traditional African rhythms with modern gospel sounds, creating a unique and uplifting listening experience. Beyond his musical talents, Badu is also known for his philanthropic efforts and commitment to giving back to his community through various charitable initiatives.

Top Brand Affinities

Report Date: 2025-09-11

Sonnie Badu is already in the conversation with 25-34 & 18-24 audiences in GHANA, NIGERIA, UNITED STATES. The audience is male-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (244 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Airtel, CNN, Rapha points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonnie Badu score 0.02% — Low bucket.

Brand: AirtelBrand: CNNBrand: Rapha

Followers:1,081,461

Engagements:244

Rate:0.0%

Posts:23,222

Avg Likes:244

Avg Comments:14

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,081,461 · Engagements 244 · Rate 0.0% Posts 23,222 · Views 0 · Avg Likes 244 · Avg Comments 14 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 59% 18-24: 20% 35-44: 17% 45-64: 2%	Largest: 25-34 (59%); next: 18-24 (20%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	GHANA (41%) NIGERIA (32%) UNITED STATES (6%) UNITED KINGDOM (3%) TANZANIA (2%)	Top regions: GHANA (41%), NIGERIA (32%), UNITED STATES (6%)
Platform Engagement	Instagram: 244 avg likes/post	best engagement: Instagram 244 avg likes

Top Brand Affinities

Airtel

Score: 13.40

CNN

Score: 8.53

Rapha

Score: 7.81

Alibaba

Score: 5.58

Vodafone

Score: 4.13

FashionNova

Score: 3.67

Paramount Pictures

Score: 3.03

NBC

Score: 2.56

FOREX

Score: 2.36

musical.ly

Score: 2.36

BBC

Score: 2.28

Christian Louboutin

Score: 2.16

Brand	Category	Score
Airtel		13.40
CNN		8.53
Rapha		7.81
Alibaba		5.58
Vodafone		4.13
FashionNova		3.67
Paramount Pictures		3.03
NBC		2.56
FOREX		2.36
musical.ly		2.36
BBC		2.28
Christian Louboutin		2.16
SoundCloud		2.09
ASOS		2.09
Fenty beauty		1.87
Lexus		1.60
shein		1.51
Microsoft		1.44
Herbalife		1.35
Versace		1.29
Pepsi		1.29
Gucci		1.29
Spotify Music		1.26
Google		1.21
SheInside		1.19
Hyundai		1.19
Calvin Klein		1.18
FIFA		1.15
Rolex		1.08
Adobe		1.04
Amazon		1.02
Burberry		1.02
Guinness		0.92
Maybelline		0.86
Airbnb		0.86
Beats Electronics		0.86
Zara		0.82
National Geographic		0.82
Toyota		0.79
Louis Vuitton		0.77
NBA		0.77
Vogue		0.74
H&M		0.74
Puma		0.71
Mercedes-Benz		0.69
Apple		0.69
Samsung Group		0.65
Christian Dior		0.59
Canon		0.57
Marvel Entertainment		0.51