Sonique

Sonique — electronic artist from GB.

Sonique, the award-winning singer, musician, and DJ, has mesmerized audiences with her powerful vocals and dynamic performances since her days with S’Express…

Influence: 59.32% Fanbase: 30.87% Trending: 73.55% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 69.81% • Very Strong

As of 2025-09-08

114,300

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:51 UTC

Genres

electronicdancevocal houseelectronichouseeuropeaneurodance

Biography

Sonique, the award-winning singer, musician, and DJ, has mesmerized audiences with her powerful vocals and dynamic performances since her days with S’Express in the late ‘80s. Celebrating the 25th anniversary of her chart-topping hit “It Feels So Good” from the acclaimed album Hear My Cry in 2025, she solidified her place in music history with prestigious accolades such as the Ivor Novello Award and a BRIT Award for Best British Female in 2001.

In 2024, Sonique reached new career heights with a sold-out headline show at London’s Royal Festival Hall and made waves at the Glastonbury Festival and Pete Tong’s Ibiza Classics tour. With a fresh remix of her iconic hit climbing charts globally and an upcoming UK headline tour scheduled for October and November, Sonique continues to showcase her musical prowess through electrifying live performances and high-energy DJ sets, solidifying her status as a music industry pioneer.

Top Brand Affinities

Report Date: 2025-09-08

Sonique performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (62%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,638 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Trancefamily, ITV, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sonique is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonique score 0.72% — Low bucket.

Brand: MixcloudBrand: TrancefamilyBrand: ITV

Followers:114,300

Engagements:818

Rate:0.7%

Posts:690

Avg Likes:792

Avg Comments:79

Avg Views:2,276

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 114,300 · Engagements 818 · Rate 0.7% Posts 690 · Views 2,276 · Avg Likes 792 · Avg Comments 79 · Avg Views 2,276	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 23% 18-24: 22% 45-64: 9%	Largest: 25-34 (44%); next: 35-44 (23%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (20%) BRAZIL (14%) UNITED KINGDOM (10%) POLAND (5%) SPAIN (5%)	Top regions: UNITED STATES (20%), BRAZIL (14%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 655 avg likes/post · Tiktok: 1,638 avg views/post · Youtube: 638 avg views/post	Best reach: Tiktok 1,638 avg views; best engagement: Instagram 655 avg likes

Top Brand Affinities

Mixcloud

Score: 69.81

Trancefamily

Score: 52.96

ITV

Score: 52.67

Pioneer

Score: 34.18

Victoria Beckham

Score: 32.26

All Saints

Score: 26.96

Virgin Atlantic

Score: 26.90

Warner Music

Score: 23.15

Grindr

Score: 15.74

Vauxhall

Score: 15.51

Deliveroo

Score: 14.85

Selfridges

Score: 14.36

Brand	Category	Score
Mixcloud		69.81
Trancefamily		52.96
ITV		52.67
Pioneer		34.18
Victoria Beckham		32.26
All Saints		26.96
Virgin Atlantic		26.90
Warner Music		23.15
Grindr		15.74
Vauxhall		15.51
Deliveroo		14.85
Selfridges		14.36
Waitrose		13.55
British Airways		12.83
Ableton		12.21
Vivienne Westwood		11.13
Jean Paul Gaultier		11.12
Amazon Music		10.92
Tate Modern		9.24
Sainsbury's		9.13
Moët & Chandon		9.08
Dom Pérignon		9.08
Easyjet		8.97
River Island		8.87
Tomorrowland		8.79
Costa Coffee		8.67
Grey Goose		8.42
Harrods		8.40
Barbie		7.76
Marks & Spencer		7.42
NBC		7.33
Anantara		7.31
SoundCloud		6.82
MTV		6.72
KARL LAGERFELD		6.41
BBC		6.25
boohoo		6.18
Carlsberg		6.04
BALMAIN		5.75
MATTEL		5.62
Smirnoff		5.57
Tesco		5.51
Dr. Martens		5.36
Alexander McQueen		5.33
Jimmy Choo		5.31
Ryanair		5.29
Versace		5.21
Martini		5.20
Hilton		5.18
Vogue		5.03