Sonic Species

Sonic Species — electronic artist from GB.

Emerging from the UK underground scene, Sonic Species (Joe Markendale) has solidified his position as a top DJ and producer in electronic music over a 15-year…

Influence: 49.69% Fanbase: 26.44% Trending: 61.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 418.49% • Very Strong

As of 2025-09-20

76,524

Social Media Followers

As of 2025-09-20

00:00:00

Hours Airplay

2025-12-07 12:30:40 UTC

Genres

electronicprogressive psytrancepsychedelic trancefull onelectronicpsy trancetrance

Biography

Emerging from the UK underground scene, Sonic Species (Joe Markendale) has solidified his position as a top DJ and producer in electronic music over a 15-year career. Known for pushing musical boundaries and delivering electrifying performances, he captivates audiences at prestigious events worldwide. In the studio, he tirelessly crafts the musical essence that drives his passion for creating unforgettable experiences.

Entering a new chapter in his musical journey, Sonic Species partners with Shamanic Tales, a label led by Astrix, embracing fresh innovation in pursuit of the ultimate dance floor experience. With a global following exceeding half a million, Sonic Species embodies the transformative power of music, bridging diverse backgrounds through his powerful psychedelic tracks that resonate beyond the dance floor, impacting lives with every beat.

Top Brand Affinities

Report Date: 2025-09-20

Sonic Species cuts through with 25-34 & 18-24 audiences and consistency across BRAZIL, GERMANY, MEXICO. A heavily male (86%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,757 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Trancefamily, Mixcloud, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonic Species score 0.64% — Low bucket.

Brand: TrancefamilyBrand: MixcloudBrand: Ableton

Followers:76,524

Engagements:488

Rate:0.6%

Posts:796

Avg Likes:484

Avg Comments:31

Avg Views:1,757

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,524 · Engagements 488 · Rate 0.6% Posts 796 · Views 1,757 · Avg Likes 484 · Avg Comments 31 · Avg Views 1,757	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 31% 35-44: 16% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (31%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	BRAZIL (15%) GERMANY (9%) MEXICO (8%) UNITED STATES (6%) INDIA (5%)	Top regions: BRAZIL (15%), GERMANY (9%), MEXICO (8%)
Platform Engagement	Instagram: 413 avg likes/post · Youtube: 1,757 avg views/post	Best reach: Youtube 1,757 avg views; best engagement: Instagram 413 avg likes

Top Brand Affinities

Trancefamily

Score: 418.49

Mixcloud

Score: 42.02

Ableton

Score: 39.95

Pioneer

Score: 32.25

MOOG

Score: 19.45

SoundCloud

Score: 16.93

Atmos

Score: 14.52

Tomorrowland

Score: 12.70

Akai

Score: 11.82

Xerox

Score: 7.99

Matrix

Score: 4.10

Spotify Music

Score: 3.60

Brand	Category	Score
Trancefamily		418.49
Mixcloud		42.02
Ableton		39.95
Pioneer		32.25
MOOG		19.45
SoundCloud		16.93
Atmos		14.52
Tomorrowland		12.70
Akai		11.82
Xerox		7.99
Matrix		4.10
Spotify Music		3.60
Oakley		3.55
Beats Electronics		3.20
Lollapalooza		2.82
Pull&Bear		2.65
Heineken		2.57
Ducati		2.19
KTM		1.94
Warner Bros		1.94
Jack Daniels		1.89
Lacoste		1.82
Suzuki		1.74
Jaguar		1.74
musical.ly		1.67
Red Bull		1.66
Pandora		1.46
GoPro		1.42
Tesla Motors		1.30
Volkswagen		1.25
Travelgram		1.22
Yamaha		1.21
Mitsubishi		1.14
Guess		1.12
Snapseed		1.11
Puma		1.09
Calvin Klein		1.08
Harley-Davidson		1.07
UFC		1.04
Guinness		1.03
National Geographic		1.02
Levi's		1.00
Zara		1.00
Canon		0.98
H&M		0.96
Adobe		0.95
Balenciaga		0.92
Sony		0.90
Activision Blizzard		0.89
Pepsi		0.88