Sondre Lerche

Sondre Lerche — pop artist from NO.

Sondre Lerche's new double album, Avatars of Love, defies streaming era norms with sprawling, epic tracks exceeding ten minutes, delving into themes of loss,…

Influence: 53.56% Fanbase: 33.10% Trending: 63.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Grundig • 44.16% • Very Strong

As of 2025-09-12

78,780

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:37:35 UTC

Genres

popnorwegian indiebergen indiepopindie popeuropeannorske viser

Biography

Sondre Lerche's new double album, Avatars of Love, defies streaming era norms with sprawling, epic tracks exceeding ten minutes, delving into themes of loss, desire, and infatuation. Recorded in Norway with close friends, the album blends folk intimacy, electronic experimentation, and orchestral grandeur, offering an unflinchingly honest exploration of modern love's complexities. Lerche, who rose to fame with his debut album Faces Down, has since released nine acclaimed albums, performed on major TV shows, scored films, and toured with notable artists like Elvis Costello and St. Vincent.

Top Brand Affinities

Report Date: 2025-09-12

Sondre Lerche draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDONESIA, NORWAY. The skew is male-leaning (54%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 2,405 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Grundig, MOOG, Acne Studios makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sondre Lerche score 0.63% — Low bucket.

Brand: GrundigBrand: MOOGBrand: Acne Studios

Followers:78,780

Engagements:585

Rate:0.7%

Posts:4,135

Avg Likes:554

Avg Comments:31

Avg Views:7,196

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 78,780 · Engagements 585 · Rate 0.7% Posts 4,135 · Views 7,196 · Avg Likes 554 · Avg Comments 31 · Avg Views 7,196	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 39% 35-44: 10% 45-64: 5%	Largest: 18-24 (42%); next: 25-34 (39%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (25%) INDONESIA (15%) NORWAY (10%) BRAZIL (6%) MEXICO (6%)	Top regions: UNITED STATES (25%), INDONESIA (15%), NORWAY (10%)
Platform Engagement	Instagram: 341 avg likes/post · Youtube: 2,405 avg views/post	Best reach: Youtube 2,405 avg views; best engagement: Instagram 341 avg likes

Top Brand Affinities

Grundig

Score: 44.16

MOOG

Score: 17.80

Acne Studios

Score: 7.26

Kickstarter

Score: 6.46

Carlsberg

Score: 6.14

Ableton

Score: 5.89

Spotify Music

Score: 5.18

Leica

Score: 4.65

Tinder

Score: 4.40

Campari

Score: 3.41

NBC

Score: 3.33

Paramount Pictures

Score: 3.23

Brand	Category	Score
Grundig		44.16
MOOG		17.80
Acne Studios		7.26
Kickstarter		6.46
Carlsberg		6.14
Ableton		5.89
Spotify Music		5.18
Leica		4.65
Tinder		4.40
Campari		3.41
NBC		3.33
Paramount Pictures		3.23
LEGOLAND		3.02
Polaroid		2.90
Fujifilm		2.86
IKEA		2.81
Pepsi		2.81
Lollapalooza		2.72
Coachella		2.72
Airbnb		2.66
Lego		2.63
Showtime		2.51
Dr. Martens		2.47
Kodak		2.29
Baileys		2.28
Volvo		2.24
BBC		2.24
SoundCloud		2.11
Aperol		2.09
Pokemon Go		2.04
ASICS		1.89
Tesla Motors		1.86
HBO		1.75
Pixar		1.70
Star Wars		1.67
Converse		1.64
Warner Bros		1.61
Ray-Ban		1.61
The Olympic Games		1.59
Costco		1.55
Netflix		1.42
Nintendo		1.42
Guinness		1.41
Coca-Cola		1.40
Chrysler		1.38
Lush		1.36
Oakley		1.35
Red Bull		1.34
Fiat		1.34
McDonald's		1.32