Sonder Brand Affinity ranks highest True Religion at 19.62% . Very Strong. Score DMDB 67.32% | Fanbase 55.67%

Sonder — r&b, funk & soul artist from US.

Formed in 2016, Sonder is a collaborative project consisting of producers Atu and Dpat, featuring lead vocals by Brent Faiyaz. Known for their minimal beats,…

Sonder

Recognizable

Country: US | Artist ID: 11e81bce-94f7-10f8-bbc2-a0369fe50396

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Genres

r&b, funk & soulr&balternative r&br&b/soulcontemporary r&bneo soul

Influential: 67.32% Fanbase: 55.67% Trending: 73.15%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 19.62% • Very Strong

As of 2025-09-10

431,212

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.32% | Fanbase 55.67% | Trending 73.15% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2016, Sonder is a collaborative project consisting of producers Atu and Dpat, featuring lead vocals by Brent Faiyaz. Known for their minimal beats, layered vocal harmonies, and futuristic approach to R&B, the trio released mixes "Victoria," "Undone," and "Sheath" in quick succession, each project lasting over ten minutes. Building on the buzz generated by these initial releases, Sonder dropped the seven-song EP Into in early 2017, showcasing a more direct sound inspired by '90s R&B production styles of artists like Timbaland and Ginuwine.

Report Date: 2025-09-10

Sonder resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. With a heavily female (59%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (76,781 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to True Religion, Palm Angels, Shea Moisture makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonder score 17.81% — Very Strong bucket.

Brand: True ReligionBrand: Palm AngelsBrand: Shea Moisture

Followers:431,212

Engagements:76,781

Rate:17.8%

Posts:17

Avg Likes:76,781

Avg Comments:383

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 431,212 · Engagements 76,781 · Rate 17.8% Posts 17 · Views 0 · Avg Likes 76,781 · Avg Comments 383 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 18-24: 33% 35-44: 9% 13-17: 5%	Largest: 25-34 (52%); next: 18-24 (33%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (69%) SOUTH AFRICA (5%) UNITED KINGDOM (5%) CANADA (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (69%), SOUTH AFRICA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 76,781 avg likes/post	best engagement: Instagram 76,781 avg likes

Top Brand Affinities

True Religion

Score: 19.62

Palm Angels

Score: 18.67

Shea Moisture

Score: 18.08

Zumiez

Score: 16.39

Maison Margiela

Score: 12.99

SoundCloud

Score: 10.15

Ableton

Score: 9.29

Pro Tools

Score: 9.19

Vivienne Westwood

Score: 9.15

Foot Locker

Score: 8.38

Acne Studios

Score: 8.18

JACQUEMUS

Score: 7.66

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Top Brand Affinities

Brand	Category	Score
True Religion		19.62
Palm Angels		18.67
Shea Moisture		18.08
Zumiez		16.39
Maison Margiela		12.99
SoundCloud		10.15
Ableton		9.29
Pro Tools		9.19
Vivienne Westwood		9.15
Foot Locker		8.38
Acne Studios		8.18
JACQUEMUS		7.66
Kodak		7.58
FashionNova		7.55
boohoo		7.42
Stüssy		7.42
Champion		6.67
MISSGUIDED		6.35
Urban Outfitters		6.17
ASOS		6.11
Hennessy		6.01
Alexander McQueen		5.99
Kappa		5.93
Beats Electronics		5.92
Fenty beauty		5.70
American Eagle		5.22
Steve Madden		5.06
Coachella		4.96
Coach		4.78
Forever 21		4.58
Spotify Music		4.48
Dr. Martens		4.42
shein		4.12
iHeartRadio Music Awards		4.05
Carhartt		4.04
Nice Kicks		3.99
Verizon		3.95
Marc Jacobs		3.84
UGG		3.83
Los Angeles Lakers		3.80
Supreme		3.75
New Balance		3.49
SheInside		3.35
ESPN		3.24
TOM FORD		3.22
H&M		3.20
Sneakerhead		2.98
Dolce & Gabbana		2.98
MTV		2.97
BALMAIN		2.87