Sona Mohapatra Brand Affinity ranks highest OnePlus at 20.11% . Very Strong. Score DMDB 65.00% | Fanbase 46.84%

Sona Mohapatra — pop artist from IN.

Sona Mohapatra is a prominent Indian musician and founder of the music production house and label Omgrown Music. She has released successful albums and…

Sona Mohapatra

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bbe-f72d-5292-a561-a0369fe50396

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Genres

popdesi poppakistani popelectronicelectronicasianfilmimodern bollywoodmiddle easternsufi

Influential: 65.00% Fanbase: 46.84% Trending: 74.08%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 20.11% • Very Strong

As of 2025-09-10

1,089,855

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.00% | Fanbase 46.84% | Trending 74.08% | CAREER STAGE: MAINSTREAM

Biography

Sona Mohapatra is a prominent Indian musician and founder of the music production house and label Omgrown Music. She has released successful albums and singles, both in Bollywood and independently. Mohapatra has collaborated with various international artists, including the BBC Philharmonic Orchestra, INXS, top DJs, Strings, and David Bowie. Known for her social commentary, she is also recognized as a cultural youth icon and advocate for women's rights.

With a significant following, Mohapatra's concerts in India draw crowds of over 100,000 fans. She made a notable impact in India's #MeToo movement, successfully advocating for women's rights. Additionally, as a music producer, Mohapatra has been actively involved in the fight for music copyrights for artists, further solidifying her role as a changemaker in the industry.

Report Date: 2025-09-10

Sona Mohapatra reaches 25-34 & 18-24 audiences concentrated in INDIA, BANGLADESH, UNITED STATES. The demographic tilt is heavily male (80%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,452 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to OnePlus, Infosys, Sabyasachi Mukherjee suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sona Mohapatra score 0.23% — Low bucket.

Brand: OnePlusBrand: InfosysBrand: Sabyasachi Mukherjee

Followers:1,089,855

Engagements:2,505

Rate:0.2%

Posts:9,114

Avg Likes:2,501

Avg Comments:57

Avg Views:2,452

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,089,855 · Engagements 2,505 · Rate 0.2% Posts 9,114 · Views 2,452 · Avg Likes 2,501 · Avg Comments 57 · Avg Views 2,452	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 40% 35-44: 7% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (40%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	INDIA (78%) BANGLADESH (10%) UNITED STATES (3%) PAKISTAN (2%) UNITED KINGDOM (1%)	Top regions: INDIA (78%), BANGLADESH (10%), UNITED STATES (3%)
Platform Engagement	Instagram: 2,454 avg likes/post · Youtube: 2,452 avg views/post	Best reach: Youtube 2,452 avg views; best engagement: Instagram 2,454 avg likes

Top Brand Affinities

OnePlus

Score: 20.11

Infosys

Score: 16.47

Sabyasachi Mukherjee

Score: 16.29

Akg

Score: 16.27

Discovery Media

Score: 13.57

Maruti

Score: 10.99

Sennheiser

Score: 10.53

Amazon Music

Score: 9.78

Mahindra

Score: 9.12

Clarks

Score: 7.62

Bajaj

Score: 6.40

Décathlon

Score: 6.19

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Top Brand Affinities

Brand	Category	Score
OnePlus		20.11
Infosys		16.47
Sabyasachi Mukherjee		16.29
Akg		16.27
Discovery Media		13.57
Maruti		10.99
Sennheiser		10.53
Amazon Music		9.78
Mahindra		9.12
Clarks		7.62
Bajaj		6.40
Décathlon		6.19
Ableton		4.87
Cadbury		3.59
National Geographic		3.40
Travelgram		3.32
musical.ly		3.31
Snapseed		2.97
MTV		2.91
KTM		2.74
Nokia		2.55
Xiaomi		2.50
Burger King		2.50
Paramount Pictures		2.39
Ray-Ban		2.33
Geocaching		2.30
Beats Electronics		2.27
Nikon		2.25
Pizza Lover		2.24
KFC		2.14
Budweiser		2.12
A Game of Tones		1.89
Puma		1.80
Showtime		1.78
Canon		1.74
Sony		1.70
Levi's		1.67
FIFA		1.65
FashionNova		1.61
Land Rover		1.61
Forever 21		1.50
WWE		1.47
Yamaha		1.38
Vogue		1.38
Samsung Group		1.36
Sneakerhead		1.36
Hyundai		1.35
BBC		1.34
Suzuki		1.34
Marvel Entertainment		1.34