Son Tung M-TP Brand Affinity ranks highest GENTLE MONSTER at 16.44% . Very Strong. Score DMDB 64.38% | Fanbase 61.02%

Son Tung M-TP — pop artist from VN.

Nguyễn Thanh Tùng, born in 1994, professionally known as Sơn Tùng M-TP, is a Vietnamese singer, songwriter, producer, and actor. He is recognized for his…

Son Tung M-TP

Recognizable

Country: VN | Gender: male | Artist ID: 11e81bcc-a6ac-03fa-afb1-a0369fe50396

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Genres

poppopv-popvietnamese idol popasian pophip-hop & rapvietnamese hip hopvietnamese melodic rapasianvinahouse

Influential: 64.38% Fanbase: 61.02% Trending: 66.06%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 16.44% • Very Strong

As of 2025-09-10

26,227,088

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.38% | Fanbase 61.02% | Trending 66.06% | CAREER STAGE: MAINSTREAM

Biography

Nguyễn Thanh Tùng, born in 1994, professionally known as Sơn Tùng M-TP, is a Vietnamese singer, songwriter, producer, and actor. He is recognized for his success in the Vietnamese music industry and serves as the Chairman of three self-founded companies: M-TP Entertainment, M-TP Talent, and M-TP & Friends. Sơn Tùng M-TP has achieved accolades including a MTV Europe Music Award, an Mnet Asian Music Award, and a placement on Forbes Vietnam's 2018 30 Under 30 list. He is also the first Vietnamese musician to rank on the Billboard Social 50.

With a discography of 25 songs, Sơn Tùng M-TP has released hits like "Cơn mưa ngang qua", "Em của ngày hôm qua", and "Âm thầm bên em". Notable collaborations include "Chạy ngay đi" featuring Thai actress Davika Hoorne and the hit "Hãy trao cho anh" with rapper Snoop Dogg. His 2020 release "Có chắc yêu là đây" garnered attention, becoming the 3rd-most-streamed YouTube premiere at the time with 902,000 live viewers. Sơn Tùng M-TP views music as a universal language to connect with others, embodying his passion and dedication to sharing his art with the world.

Report Date: 2025-09-10

Son Tung M-TP builds repeat engagement among 18-24 & 25-34 audiences throughout VIETNAM, UNITED STATES, INDIA. With a heavily male (60%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (12,850,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with GENTLE MONSTER, Bourjois, Innisfree point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Son Tung M-TP score 4.63% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: BourjoisBrand: Innisfree

Followers:26,227,088

Engagements:1,215,261

Rate:4.6%

Posts:1,830

Avg Likes:1,147,184

Avg Comments:16,110

Avg Views:14,924,295

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,227,088 · Engagements 1,215,261 · Rate 4.6% Posts 1,830 · Views 14,924,295 · Avg Likes 1,147,184 · Avg Comments 16,110 · Avg Views 14,924,295	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 11% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	VIETNAM (84%) UNITED STATES (7%) INDIA (2%) JAPAN (1%) UNITED KINGDOM (1%)	Top regions: VIETNAM (84%), UNITED STATES (7%), INDIA (2%)
Platform Engagement	Instagram: 396,385 avg likes/post · Tiktok: 12,850,000 avg views/post · Youtube: 2,074,295 avg views/post	Best reach: Tiktok 12,850,000 avg views; best engagement: Tiktok 693,050 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 16.44

Bourjois

Score: 14.13

Innisfree

Score: 11.51

ColourPop

Score: 9.16

Neutrogena

Score: 8.04

KitKat

Score: 5.16

Shiseido

Score: 5.14

Miu Miu

Score: 4.65

Jollibee

Score: 4.18

NARS Cosmetics

Score: 3.68

Great Wall

Score: 3.46

Tiffany

Score: 3.40

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		16.44
Bourjois		14.13
Innisfree		11.51
ColourPop		9.16
Neutrogena		8.04
KitKat		5.16
Shiseido		5.14
Miu Miu		4.65
Jollibee		4.18
NARS Cosmetics		3.68
Great Wall		3.46
Tiffany		3.40
Urban Outfitters		3.36
Dr. Martens		2.94
Snapseed		2.84
Balenciaga		2.61
Yves Saint Laurent		2.47
Versace		2.30
Burberry		2.19
KENZO		2.05
Pandora		1.99
Supreme		1.94
Vans		1.90
GIVENCHY		1.89
Converse		1.87
UNIQLO		1.67
Sephora		1.65
Gucci		1.64
Anastasia Beverly Hills		1.64
Christian Dior		1.55
Coca-Cola		1.50
Zara		1.48
New Balance		1.47
Heineken		1.47
NYX Cosmetics		1.26
Chanel		1.25
Pepsi		1.25
Fujifilm		1.24
Louis Vuitton		1.24
H&M		1.17
Adidas		1.16
MAC Cosmetics		1.14
Starbucks		1.10
Tiffany & Co		1.08
Levi's		0.99
Tommy Hilfiger		0.97
Red Bull		0.94
Puma		0.87
Rolex		0.84
Samsung Group		0.80