Son Lux

Son Lux — alternative artist from US.

Son Lux operates as a sonic test kitchen, challenging traditional music-making processes and reconstructing them at a molecular level. The trio of Ryan Lott,…

Influence: 61.81% Fanbase: 51.65% Trending: 66.90% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 55.66% • Very Strong

As of 2025-09-09

242,389

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:35:12 UTC

Genres

alternativealternativehip-hop & rapabstract hip hop

Biography

Son Lux operates as a sonic test kitchen, challenging traditional music-making processes and reconstructing them at a molecular level. The trio of Ryan Lott, Ian Chang, and Rafiq Bhatia have honed a unique musical language through their collaborations, releasing six recordings that balance curiosity and genre-defying experimentation. Influenced by iconoclastic artists in soul, hip-hop, and experimental improvisation, Son Lux's sound embodies a blend of emotional intimacy and meticulous electronic constructions.

Having scored A24’s Best Picture winner "Everything Everywhere All at Once," Son Lux was nominated for two Academy Awards and a BAFTA. Their full score album features collaborations with acclaimed artists like Mitski, David Byrne, Randy Newman, and Moses Sumney. Currently working on scoring Marvel Studios’ highly anticipated "Thunderbolts" for 2025, Son Lux continues to push boundaries and seek equilibrium between raw emotion and innovative musical structures.

Top Brand Affinities

Report Date: 2025-09-09

Son Lux has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, FRANCE, BRAZIL. A male-leaning (51%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,709 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Ableton, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Son Lux score 1.07% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:242,389

Engagements:2,605

Rate:1.1%

Posts:1,865

Avg Likes:2,589

Avg Comments:22

Avg Views:9,384

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 242,389 · Engagements 2,605 · Rate 1.1% Posts 1,865 · Views 9,384 · Avg Likes 2,589 · Avg Comments 22 · Avg Views 9,384	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 35-44: 7% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (18%) FRANCE (8%) BRAZIL (6%) POLAND (5%) RUSSIA (4%)	Top regions: UNITED STATES (18%), FRANCE (8%), BRAZIL (6%)
Platform Engagement	Instagram: 2,361 avg likes/post · Tiktok: 4,675 avg views/post · Youtube: 4,709 avg views/post	Best reach: Youtube 4,709 avg views; best engagement: Instagram 2,361 avg likes

Top Brand Affinities

MOOG

Score: 55.66

Ableton

Score: 29.47

Akai

Score: 21.33

Akg

Score: 16.10

Arri

Score: 13.26

Sennheiser

Score: 12.29

Pro Tools

Score: 11.30

Atmos

Score: 9.06

Amazon Music

Score: 7.63

The Last of Us

Score: 6.97

Tate Modern

Score: 6.21

Kodak

Score: 6.16

Brand	Category	Score
MOOG		55.66
Ableton		29.47
Akai		21.33
Akg		16.10
Arri		13.26
Sennheiser		12.29
Pro Tools		11.30
Atmos		9.06
Amazon Music		7.63
The Last of Us		6.97
Tate Modern		6.21
Kodak		6.16
Spotify Music		4.99
SoundCloud		4.65
Beats Electronics		4.45
Fujifilm		4.33
Kickstarter		4.28
Polaroid		4.25
Oculus		4.24
Summit Entertainment		4.09
Dr. Martens		3.77
Olympus		3.52
Lollapalooza		3.25
Leica		3.17
Coachella		3.16
AMC		3.13
Urban Outfitters		2.94
Columbia Pictures		2.93
Paramount Pictures		2.92
Garnier		2.66
Showtime		2.58
Nickelodeon		2.51
Warner Bros		2.50
NBC		2.43
Airbnb		2.36
Matrix		2.33
Pantone Inc		2.32
Sprite		2.22
Adobe		2.19
Vogue		2.18
A Game of Tones		2.12
Tinder		2.04
HBO		1.96
ASOS		1.91
BBC		1.87
Transformers		1.81
Aperol		1.80
National Geographic		1.79
Star Wars		1.74
Vans		1.74