SOMMA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
18,698
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:48:28 UTC
Genres
Biography
SOMMA converts attention from 25-34 & 18-24 audiences across BRAZIL, GERMANY, UNITED STATES. Audience shape is heavily male (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,168 avg views per post, with supportive conversation on Instagram. Shared audience with Pioneer, Mixcloud, Ableton underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,698 · Engagements 887 · Rate 4.7% Posts 114 · Views 1,168 · Avg Likes 886 · Avg Comments 33 · Avg Views 1,168 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 40% 35-44: 14% 13-17: 4% |
Largest: 25-34 (41%); next: 18-24 (40%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
BRAZIL (10%) GERMANY (10%) UNITED STATES (8%) COLOMBIA (8%) MEXICO (6%) |
Top regions: BRAZIL (10%), GERMANY (10%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 861 avg likes/post · Youtube: 1,168 avg views/post | Best reach: Youtube 1,168 avg views; best engagement: Instagram 861 avg likes |
Top Brand Affinities
Pioneer
Mixcloud
Ableton
Warner Music
Tomorrowland
Trancefamily
Amazon Music
KaDeWe
SoundCloud
Sennheiser
Spotify Music
MOOG
| Brand | Category | Score |
|---|---|---|
| Pioneer | 80.74 | |
| Mixcloud | 70.13 | |
| Ableton | 50.42 | |
| Warner Music | 44.67 | |
| Tomorrowland | 36.40 | |
| Trancefamily | 35.47 | |
| Amazon Music | 29.37 | |
| KaDeWe | 27.85 | |
| SoundCloud | 24.62 | |
| Sennheiser | 17.14 | |
| Spotify Music | 15.26 | |
| MOOG | 14.20 | |
| Akai | 10.63 | |
| Beats Electronics | 10.21 | |
| Lollapalooza | 7.49 | |
| Superdry | 5.22 | |
| Dsquared | 4.87 | |
| Smirnoff | 4.78 | |
| Hurley | 3.73 | |
| Coachella | 3.68 | |
| Campari | 3.27 | |
| Lindt | 2.85 | |
| Garnier | 2.79 | |
| Uber | 2.75 | |
| Lacoste | 2.72 | |
| Aperol | 2.69 | |
| Kodak | 2.43 | |
| BBC | 2.26 | |
| Budweiser | 2.24 | |
| Pandora | 2.00 | |
| Heineken | 1.97 | |
| Polo Ralph Lauren | 1.79 | |
| Polaroid | 1.73 | |
| Paramount Pictures | 1.66 | |
| Primark | 1.63 | |
| Bugatti | 1.57 | |
| Pizza Lover | 1.50 | |
| Versace | 1.49 | |
| Apple | 1.48 | |
| Fujifilm | 1.47 | |
| Balenciaga | 1.46 | |
| Ducati | 1.45 | |
| Tommy Hilfiger | 1.43 | |
| Red Bull | 1.38 | |
| Puma | 1.34 | |
| Bentley | 1.31 | |
| L'Oréal Paris | 1.27 | |
| GIVENCHY | 1.26 | |
| Coca-Cola | 1.26 | |
| Porsche | 1.25 |
Official Profiles
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LoginArtist: SOMMA
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
