Something for Kate

Something for Kate — pop artist from AU.

Something For Kate, a band with a 20-year legacy, defies easy categorization with their cerebral, original blend of guitar-driven science-fiction folk-rock.…

Influence: 48.86% Fanbase: 28.58% Trending: 59.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 87.94% • Very Strong

As of 2025-09-12

34,262

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:02:37 UTC

Genres

popaustralian indierockaustralian alternative rockaustralian rockrockalternative rock

Biography

Something For Kate, a band with a 20-year legacy, defies easy categorization with their cerebral, original blend of guitar-driven science-fiction folk-rock. Their success includes 5 Top 10 albums, critical acclaim for live performances, and multiple awards from Rolling Stone and industry critics. Their latest album, The Modern Medieval, released in April 2020 after an 8-year hiatus, showcases their signature sound, rich vocals, and compelling storytelling. Recorded in Byron Bay and mixed in Toronto, the album marks a renewed focus for the trio of Paul Dempsey, Stephanie Ashworth, and Clint Hyndman.

With a massive cult following, Something For Kate has left an indelible mark on the music scene through their unique, genre-defying sound and acclaimed live performances. The band's latest album, The Modern Medieval, released after an 8-year break, reflects their continued commitment to creating intelligent, original music. Recorded by Nick DiDia and mixed by Howie Beck, the album features a blend of warm vocals, intricate guitar work, lush keyboards, and captivating storytelling, showcasing the band's evolution and renewed focus.

Top Brand Affinities

Report Date: 2025-09-12

Something for Kate maintains consistent pull among 25-34 & 35-44 audiences across AUSTRALIA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (74%), so brand cues around style and status perform well. The clearest reach is on Youtube with 13,793 avg views per post; Instagram functions as the community touchpoint. Affinity with Virgin Australia, Qantas, Vegemite makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Something for Kate score 2.17% — Strong bucket.

Brand: Virgin AustraliaBrand: QantasBrand: Vegemite

Followers:34,262

Engagements:745

Rate:2.2%

Posts:2,133

Avg Likes:725

Avg Comments:29

Avg Views:13,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,262 · Engagements 745 · Rate 2.2% Posts 2,133 · Views 13,793 · Avg Likes 725 · Avg Comments 29 · Avg Views 13,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 27% 18-24: 18% 45-64: 11%	Largest: 25-34 (41%); next: 35-44 (27%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	AUSTRALIA (83%) UNITED STATES (4%) UNITED KINGDOM (2%) CANADA (2%) BRAZIL (1%)	Top regions: AUSTRALIA (83%), UNITED STATES (4%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 518 avg likes/post · Youtube: 13,793 avg views/post	Best reach: Youtube 13,793 avg views; best engagement: Instagram 518 avg likes

Top Brand Affinities

Virgin Australia

Score: 87.94

Qantas

Score: 63.87

Vegemite

Score: 58.08

Telstra

Score: 56.08

Coles

Score: 42.84

Myer

Score: 42.51

Ampeg

Score: 35.48

Kmart

Score: 27.89

Woolworths

Score: 17.57

MOOG

Score: 16.99

Holden

Score: 14.24

Afterpay

Score: 13.57

Brand	Category	Score
Virgin Australia		87.94
Qantas		63.87
Vegemite		58.08
Telstra		56.08
Coles		42.84
Myer		42.51
Ampeg		35.48
Kmart		27.89
Woolworths		17.57
MOOG		16.99
Holden		14.24
Afterpay		13.57
Pro Tools		12.28
Billabong		8.09
New Line Cinema		7.53
Sunnies Studios		7.20
BALMAIN		7.17
RedBubble		5.80
Pilsner Urquell		5.60
ABC		5.49
Spotify Music		5.38
Ableton		5.00
Cadbury		4.93
Pfizer		4.74
McLaren		4.39
Dyson		4.36
Emporium		4.21
Tinder		3.92
Showtime		3.85
Columbia Pictures		3.76
Kodak		3.72
UberEATS		3.47
Lego		3.34
Lush		3.29
Airbnb		3.23
NBC		3.18
Guinness		3.09
Olympus		2.97
Paramount Pictures		2.95
Aperol		2.86
Geocaching		2.85
Lindt		2.85
Baileys		2.70
SoundCloud		2.65
Star Wars		2.54
Mulberry		2.52
Martini		2.43
Coachella		2.43
Beats Electronics		2.34
BBC		2.31