Something Corporate
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
51,802
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:04:17 UTC
Genres
Biography
After guitarist William Tell's departure in 2004, Something Corporate continued touring with a revised lineup before going on hiatus. During this break, McMahon launched his solo project, Jack's Mannequin, releasing a successful debut album in 2005. Despite McMahon's health challenges, including a battle with leukemia, Jack's Mannequin found commercial success, leaving the future of Something Corporate uncertain until their brief reunion tour in 2010.
Something Corporate builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a female-leaning (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (85,674 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Warby Parker, Live Nation, Peloton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 51,802 · Engagements 4,321 · Rate 8.3% Posts 120 · Views 85,674 · Avg Likes 4,277 · Avg Comments 128 · Avg Views 85,674 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 36% 35-44: 9% 13-17: 4% |
Largest: 18-24 (48%); next: 25-34 (36%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (45%) UNITED KINGDOM (7%) CANADA (5%) ITALY (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (45%), UNITED KINGDOM (7%), CANADA (5%) |
| Platform Engagement | Instagram: 3,750 avg likes/post · Youtube: 85,674 avg views/post | Best reach: Youtube 85,674 avg views; best engagement: Instagram 3,750 avg likes |
Top Brand Affinities
Warby Parker
Live Nation
Peloton
SoulCycle
Miller Lite
Barstool Sports
Coors
Influenster
Jetblue Airways
Gillette
West Elm
Verizon
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 28.48 | |
| Live Nation | 24.29 | |
| Peloton | 24.16 | |
| SoulCycle | 18.65 | |
| Miller Lite | 18.46 | |
| Barstool Sports | 13.78 | |
| Coors | 12.03 | |
| Influenster | 11.73 | |
| Jetblue Airways | 11.40 | |
| Gillette | 11.01 | |
| West Elm | 11.00 | |
| Verizon | 10.90 | |
| Target | 10.56 | |
| Madewell | 10.45 | |
| Taco Bell | 10.28 | |
| Anthropologie | 9.77 | |
| Pacific Northwest Wonderland | 9.71 | |
| Free People | 8.76 | |
| J.Crew | 8.54 | |
| Heinz | 8.53 | |
| Lollapalooza | 8.47 | |
| NHL | 8.38 | |
| Margaritaville | 8.31 | |
| Jameson | 8.04 | |
| Hot Topic | 7.84 | |
| Publix | 7.69 | |
| Delta | 7.68 | |
| Busch | 7.53 | |
| Columbia Pictures | 7.50 | |
| T.J. Maxx | 7.48 | |
| NORDSTROM | 7.47 | |
| OLD NAVY | 7.44 | |
| BarkBox | 7.33 | |
| Paramount Pictures | 7.25 | |
| Kate Spade | 7.13 | |
| Walgreens | 7.06 | |
| Coachella | 6.88 | |
| HomeGoods | 6.51 | |
| Showtime | 6.40 | |
| Bud Light | 6.30 | |
| Nickelodeon | 6.07 | |
| Macy's | 6.07 | |
| The Home Depot | 5.69 | |
| Kroger | 5.67 | |
| iHeartRadio Music Awards | 5.41 | |
| Kickstarter | 5.37 | |
| ULTA Beauty | 5.35 | |
| Shake Shack | 5.32 | |
| PetSmart | 5.21 | |
| Bethesda Softworks | 5.05 |
Official Profiles
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LoginArtist: Something Corporate
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-28 23:00 UTC | Holiday From Real Cruise 2026 | Norwegian Cruise Line | Miami, United States | — |















