Sokół

Sokół — alternative artist from PL.

Wojtek Sokół, known as Sokół, is a highly successful and influential artist in Poland, with a career spanning over two decades. He has released 13 albums,…

Influence: 50.90% Fanbase: 29.67% Trending: 61.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ballantine's • 27.14% • Very Strong

As of 2025-09-22

394,948

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 11:05:39 UTC

Genres

alternativepolish alternativehip-hop & raphip-hop/rappolish hip hop

Biography

Wojtek Sokół, known as Sokół, is a highly successful and influential artist in Poland, with a career spanning over two decades. He has released 13 albums, founded a record label and clothing company, and earned 34 platinum and 12 gold record awards for his singles and albums. Apart from his music career, Sokół also operates a one-man studio under the moniker "Wal&Gura," engaging in graphic design, video directing, and editing.

Sokół has been involved in various creative endeavors, including voicing cartoon characters, hosting radio and TV shows, and launching cultural and business initiatives in Eastern Europe. He has released 11 studio albums with different music projects and collaborations, with his solo albums "Wojtek Sokół" and "NIC" achieving triple and double platinum status, respectively. Sokół's impact on the music industry and business world has solidified his position as one of the most successful and innovative figures in Poland.

Top Brand Affinities

Report Date: 2025-09-22

Sokół converts attention from 25-34 & 18-24 audiences across POLAND, UNITED KINGDOM, NETHERLANDS. Audience shape is heavily male (76%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 14,688 avg views per post, with supportive conversation on Instagram. Shared audience with Ballantine's, Rossmann, Golden Rose underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sokół score 1.47% — Moderate bucket.

Brand: Ballantine'sBrand: RossmannBrand: Golden Rose

Followers:394,948

Engagements:5,788

Rate:1.5%

Posts:3,027

Avg Likes:5,788

Avg Comments:51

Avg Views:14,688

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 394,948 · Engagements 5,788 · Rate 1.5% Posts 3,027 · Views 14,688 · Avg Likes 5,788 · Avg Comments 51 · Avg Views 14,688	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 35% 35-44: 15% 45-64: 3%	Largest: 25-34 (44%); next: 18-24 (35%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	POLAND (82%) UNITED KINGDOM (8%) NETHERLANDS (2%) UNITED STATES (2%) GERMANY (2%)	Top regions: POLAND (82%), UNITED KINGDOM (8%), NETHERLANDS (2%)
Platform Engagement	Instagram: 5,703 avg likes/post · Youtube: 14,688 avg views/post	Best reach: Youtube 14,688 avg views; best engagement: Instagram 5,703 avg likes

Top Brand Affinities

Ballantine's

Score: 27.14

Rossmann

Score: 15.10

Golden Rose

Score: 13.51

Akai

Score: 12.24

TOUS

Score: 12.23

Jim Beam

Score: 12.13

G-shock

Score: 11.49

Zalando

Score: 10.22

Costa Coffee

Score: 8.57

Jagermeister

Score: 8.57

Opel

Score: 8.01

New Era

Score: 7.87

Brand	Category	Score
Ballantine's		27.14
Rossmann		15.10
Golden Rose		13.51
Akai		12.24
TOUS		12.23
Jim Beam		12.13
G-shock		11.49
Zalando		10.22
Costa Coffee		8.57
Jagermeister		8.57
Opel		8.01
New Era		7.87
MISSGUIDED		7.61
Emporio Armani		7.60
Jack Daniels		7.55
Ryanair		6.91
Subaru		6.03
KARL LAGERFELD		5.96
Jameson		5.38
Hugo Boss		5.18
Rover		4.71
Stradivarius		4.57
Daniel Wellington		4.44
Tommy Hilfiger		4.31
Martini		4.18
Audi		4.18
Fiat		4.09
UEFA		4.07
The Witcher		4.04
Reebok		3.95
Pull&Bear		3.91
New Balance		3.89
Lacoste		3.87
Guess		3.83
Alfa Romeo		3.71
BBS		3.67
FIFA		3.61
Counter-Strike		3.52
Skoda		3.52
Polo Ralph Lauren		3.48
ASICS		3.39
Volvo		3.34
Mercedes-Benz		3.30
Bacardi		3.24
BMW		3.22
Monster Beverage		3.21
Calvin Klein		3.17
Haima		3.16
Aperol		3.10
Armani		3.05