SoKo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
396,931
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:42:09 UTC
Genres
Biography
Transitioning from her early success with "I'll Kill Her," Soko ventured into collaborations with notable musicians like Ariel Pink and the Brian Jonestown Massacre. Her evolution as an artist led to the release of critically acclaimed albums such as My Dreams Dictate My Reality in 2015, incorporating influences from '80s pop and post-punk. Soko's journey continued with involvement in film projects and collaborations with a diverse range of musicians, culminating in the introspective and evocative album Feel Feelings in 2020.
SoKo keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, FRANCE. The composition is heavily female (64%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 29,504 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with JACQUEMUS, Acne Studios, Jean Paul Gaultier supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 396,931 · Engagements 4,200 · Rate 1.1% Posts 483 · Views 32,371 · Avg Likes 4,094 · Avg Comments 160 · Avg Views 32,371 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (15%) BRAZIL (8%) FRANCE (7%) MEXICO (7%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (15%), BRAZIL (8%), FRANCE (7%) |
| Platform Engagement | Instagram: 2,782 avg likes/post · Tiktok: 2,867 avg views/post · Youtube: 29,504 avg views/post | Best reach: Youtube 29,504 avg views; best engagement: Instagram 2,782 avg likes |
Top Brand Affinities
JACQUEMUS
Acne Studios
Jean Paul Gaultier
Accor Hotels
Marni
Loewe
Stella McCartney
Maison Margiela
Miu Miu
Ricard
Vivienne Westwood
Glossier
| Brand | Category | Score |
|---|---|---|
| JACQUEMUS | 13.00 | |
| Acne Studios | 12.51 | |
| Jean Paul Gaultier | 11.71 | |
| Accor Hotels | 11.46 | |
| Marni | 10.42 | |
| Loewe | 10.20 | |
| Stella McCartney | 10.06 | |
| Maison Margiela | 9.48 | |
| Miu Miu | 9.17 | |
| Ricard | 9.15 | |
| Vivienne Westwood | 8.79 | |
| Glossier | 7.81 | |
| Dr. Martens | 7.21 | |
| Tate Modern | 7.08 | |
| KARL LAGERFELD | 5.93 | |
| Kodak | 5.73 | |
| Polaroid | 5.28 | |
| Longchamp | 5.00 | |
| Ableton | 4.52 | |
| Yves Saint Laurent | 4.20 | |
| Urban Outfitters | 4.18 | |
| Lollapalooza | 4.11 | |
| Elle Magazine | 4.00 | |
| Vogue | 3.79 | |
| Leica | 3.76 | |
| Dolce & Gabbana | 3.74 | |
| Pantone Inc | 3.70 | |
| Fujifilm | 3.60 | |
| Ferragamo | 3.43 | |
| Moschino | 3.38 | |
| Coachella | 3.37 | |
| Balenciaga | 3.21 | |
| Valentino | 3.17 | |
| Summit Entertainment | 3.15 | |
| BALMAIN | 3.11 | |
| Olympus | 3.10 | |
| Marc Jacobs | 3.07 | |
| GIVENCHY | 3.05 | |
| Hermès | 3.03 | |
| KENZO | 3.02 | |
| TOM FORD | 3.00 | |
| MTV | 2.95 | |
| ASOS | 2.92 | |
| Fendi | 2.89 | |
| Prada | 2.87 | |
| Lush | 2.70 | |
| Topshop | 2.66 | |
| Chanel | 2.65 | |
| Christian Dior | 2.59 | |
| Garnier | 2.52 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 374,517
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
339,931 | 90.77% |
| [+] |
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34,537 | 9.22% |
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|
49 | 0.01% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















