SOiL

SOiL — rock artist from US.

Chicago Heavy Rock band SOiL gained mainstream success with hit singles such as "Halo", "Unreal", and "The Lesser Man", leading to a major label signing with J…

Influence: 57.35% Fanbase: 40.58% Trending: 65.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 79.74% • Very Strong

As of 2025-09-09

39,621

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:08 UTC

Genres

rockrap rockhard rockmetalalternative metalnu metalindustrial metalgroove metalmetal

Biography

Chicago Heavy Rock band SOiL gained mainstream success with hit singles such as "Halo", "Unreal", and "The Lesser Man", leading to a major label signing with J Records (BMG) under Clive Davis. Their major label debut "Scars" in 2001 propelled the band to stardom, followed by successful albums like "re.de.fine", "True Self", and "Picture Perfect". SOiL continued their success with the 2013 album "Whole", which was praised as a return to their early sound. In 2017, the band marked their 20th anniversary with the release of a Greatest Hits collection titled “SCREAM: The Essentials”, showcasing their enduring impact on the Hard Rock scene.

Top Brand Affinities

Report Date: 2025-09-09

SOiL connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 5,198,032 avg views per post; Youtube adds dependable engagement depth. Overlap with Impericon, Live Nation, Ampeg highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: SOiL moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SOiL score 103.41% — Very Strong bucket.

Brand: ImpericonBrand: Live NationBrand: Ampeg

Followers:39,621

Engagements:40,971

Rate:103.4%

Posts:612

Avg Likes:39,695

Avg Comments:1,714

Avg Views:5,198,032

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,621 · Engagements 40,971 · Rate 103.4% Posts 612 · Views 5,198,032 · Avg Likes 39,695 · Avg Comments 1,714 · Avg Views 5,198,032	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 35% 35-44: 16% 45-64: 5%	Largest: 25-34 (41%); next: 18-24 (35%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (32%) BRAZIL (10%) UNITED KINGDOM (9%) GERMANY (4%) ITALY (3%)	Top regions: UNITED STATES (32%), BRAZIL (10%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 238 avg likes/post · Youtube: 5,198,032 avg views/post	Best reach: Youtube 5,198,032 avg views; best engagement: Youtube 39,457 avg likes

Top Brand Affinities

Impericon

Score: 79.74

Live Nation

Score: 47.38

Ampeg

Score: 39.92

Mapfre

Score: 24.35

Jagermeister

Score: 16.45

Amazon Music

Score: 13.39

Dr Pepper

Score: 12.47

Morrisons

Score: 11.69

Sennheiser

Score: 10.65

Monster Beverage

Score: 9.65

Jim Beam

Score: 9.37

WW

Score: 9.04

Brand	Category	Score
Impericon		79.74
Live Nation		47.38
Ampeg		39.92
Mapfre		24.35
Jagermeister		16.45
Amazon Music		13.39
Dr Pepper		12.47
Morrisons		11.69
Sennheiser		10.65
Monster Beverage		9.65
Jim Beam		9.37
WW		9.04
Columbia Pictures		8.95
DC Shoes		8.80
Jack Daniels		8.52
Costa Coffee		8.10
Mortal Kombat		7.34
Pro Tools		7.20
World of Warcraft		6.91
Hot Topic		6.87
Dr. Martens		6.85
Resident Evil		6.76
Sega		6.70
WWE		6.29
Jameson		6.02
Comedy Central		5.96
Fallout		5.88
Spotify Music		5.60
MTV		5.57
Final Fantasy		5.54
Rockstar Games		5.53
God of War		5.36
Harley-Davidson		4.80
ALDI		4.73
Bud Light		4.59
Verizon		4.37
NHL		4.33
iHeartRadio Music Awards		4.25
Cadbury		4.24
NBC		4.22
eBay		4.11
Lush		4.06
The Witcher		4.02
AMC		3.97
Bethesda Softworks		3.97
Tesco		3.79
Coors		3.78
Guinness		3.75
Star Wars		3.58
NFL		3.47