SOHN
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
111,914
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 04:24:39 UTC
Genres
Biography
Starting his musical journey as SOHN in 2012, Taylor's fusion of soulful singer-songwriter elements with abstract electronic beats quickly garnered attention with the release of The Wheel on the Aesop label. His sound evolved through collaborations and remixes with artists like Rhye and Lana Del Rey, leading up to the refined sound showcased on albums like Rennen in 2016 and Trust in 2022, which blend electronic textures with live instrumentation for a unique sonic experience.
SOHN is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, FRANCE. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (9,701 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Ableton, Akg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,914 · Engagements 1,120 · Rate 1.0% Posts 65 · Views 10,208 · Avg Likes 1,097 · Avg Comments 41 · Avg Views 10,208 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 40% 35-44: 12% 45-64: 4% |
Largest: 18-24 (40%); next: 25-34 (40%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (22%) UNITED KINGDOM (8%) FRANCE (6%) ITALY (5%) POLAND (4%) |
Top regions: UNITED STATES (22%), UNITED KINGDOM (8%), FRANCE (6%) |
| Platform Engagement | Instagram: 784 avg likes/post · Tiktok: 507 avg views/post · Youtube: 9,701 avg views/post | Best reach: Youtube 9,701 avg views; best engagement: Instagram 784 avg likes |
Top Brand Affinities
MOOG
Ableton
Akg
Akai
Pro Tools
Mixcloud
Amazon Music
Atmos
Tate Modern
Sennheiser
Acne Studios
Pioneer
| Brand | Category | Score |
|---|---|---|
| MOOG | 52.66 | |
| Ableton | 33.64 | |
| Akg | 26.52 | |
| Akai | 19.54 | |
| Pro Tools | 16.85 | |
| Mixcloud | 13.61 | |
| Amazon Music | 12.15 | |
| Atmos | 11.03 | |
| Tate Modern | 10.21 | |
| Sennheiser | 9.72 | |
| Acne Studios | 9.15 | |
| Pioneer | 8.74 | |
| SoundCloud | 7.16 | |
| Spotify Music | 6.98 | |
| Efteling | 6.77 | |
| Coachella | 6.66 | |
| Beats Electronics | 5.40 | |
| Lollapalooza | 5.38 | |
| Kodak | 4.98 | |
| Leica | 4.89 | |
| Oculus | 4.62 | |
| Polaroid | 4.57 | |
| Urban Outfitters | 4.25 | |
| Dr. Martens | 4.16 | |
| Fujifilm | 3.83 | |
| Showtime | 3.81 | |
| Olympus | 3.72 | |
| Summit Entertainment | 3.65 | |
| Heinz | 3.47 | |
| Paramount Pictures | 3.41 | |
| MTV | 3.39 | |
| Warner Bros | 3.35 | |
| Airbnb | 3.30 | |
| Carhartt | 3.22 | |
| Aperol | 3.21 | |
| Tomorrowland | 3.18 | |
| NBC | 3.12 | |
| Matrix | 2.93 | |
| BBC | 2.91 | |
| ASOS | 2.78 | |
| Tinder | 2.57 | |
| A Game of Tones | 2.56 | |
| Vogue | 2.48 | |
| HBO | 2.47 | |
| Pantone Inc | 2.40 | |
| Geocaching | 2.17 | |
| Lego | 2.14 | |
| Lush | 2.06 | |
| Philips | 2.02 | |
| Adobe | 2.01 |
Official Profiles
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LoginArtist: SOHN
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Top 10 Songs Played Today
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Total Streams (2025-09-14)
Total: 619,813
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
507,954 | 81.95% |
| [+] |
Yandex |
111,859 | 18.05% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:30 UTC | SOHN | De Centrale | Ghent, Belgium | |
| 2025-12-10 03:30 UTC | SOHN | Stadtgarten Köln | Cologne, Germany | |
| 2025-12-10 04:00 UTC | SOHN | Stadtgarten | Cologne, Germany | |
| 2025-12-11 08:00 UTC | SOHN | Christianskirche Ottensen | Hamburg, Germany | |
| 2025-12-12 03:30 UTC | SOHN | Pop Seasons [Christianskirche] | Hamburg, Germany | |
| 2025-12-14 03:30 UTC | SOHN | Bitterzoest | Amsterdam, Netherlands | |
| 2026-01-17 08:00 UTC | SOHN, Pavelo & Schnell | Gleis 22 | Munster, Germany |
