sogumm

sogumm — pop artist from KR.

sogumm has won over audiences with her distinctive style and candid lyrics, leading to collaborations with acclaimed artists like DJ Wegun, dress, and Hippy…

Influence: 54.65% Fanbase: 37.26% Trending: 63.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 38.74% • Very Strong

As of 2025-09-09

132,172

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:36 UTC

Genres

popk-popasiank-indie

Biography

sogumm has won over audiences with her distinctive style and candid lyrics, leading to collaborations with acclaimed artists like DJ Wegun, dress, and Hippy was Gipsy. Following the success of her debut album Sobrightttttttt, she became a standout newcomer in the music industry and secured a record deal with AOMG after triumphing on the reality competition show hosted by the label.

Since joining AOMG, sogumm has released a series of successful collaborations with a diverse range of artists, including tracks like "My Taste (Feat. ZICO)", "yayou hoi" featuring HYUKOH, "Encourage" featuring 10cm, and "Imagine" produced by DJ Wegun and featuring Hoody. These collaborations have solidified her position as a rising star in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

sogumm builds repeat engagement among 18-24 & 25-34 audiences throughout SOUTH KOREA, UNITED STATES, JAPAN. With a heavily female (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (4,776 avg views per post), while Instagram provides social proof in comments and saves. Affinities with GENTLE MONSTER, Jil Sander, Maison Margiela point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist sogumm score 3.49% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Jil SanderBrand: Maison Margiela

Followers:132,172

Engagements:4,610

Rate:3.5%

Posts:63

Avg Likes:4,550

Avg Comments:79

Avg Views:4,776

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 132,172 · Engagements 4,610 · Rate 3.5% Posts 63 · Views 4,776 · Avg Likes 4,550 · Avg Comments 79 · Avg Views 4,776	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 8% 35-44: 5%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	SOUTH KOREA (54%) UNITED STATES (11%) JAPAN (4%) CHINA (3%) THAILAND (3%)	Top regions: SOUTH KOREA (54%), UNITED STATES (11%), JAPAN (4%)
Platform Engagement	Instagram: 4,234 avg likes/post · Youtube: 4,776 avg views/post	Best reach: Youtube 4,776 avg views; best engagement: Instagram 4,234 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 38.74

Jil Sander

Score: 26.50

Maison Margiela

Score: 21.29

Stüssy

Score: 18.76

Acne Studios

Score: 15.64

Vivienne Westwood

Score: 12.86

Arc'teryx

Score: 11.76

Alexander Wang

Score: 11.04

Loewe

Score: 11.01

Carhartt

Score: 10.21

A.P.C.

Score: 9.87

JACQUEMUS

Score: 9.86

Brand	Category	Score
GENTLE MONSTER		38.74
Jil Sander		26.50
Maison Margiela		21.29
Stüssy		18.76
Acne Studios		15.64
Vivienne Westwood		12.86
Arc'teryx		11.76
Alexander Wang		11.04
Loewe		11.01
Carhartt		10.21
A.P.C.		9.87
JACQUEMUS		9.86
Marni		9.01
Stone Island		7.54
Miu Miu		6.72
Atmos		6.71
Ableton		5.87
Supreme		5.17
SoundCloud		5.09
Shake Shack		5.03
Moncler		4.46
Alexander McQueen		4.29
Leica		4.09
Summit Entertainment		4.06
Dr. Martens		4.01
Hyundai		4.00
New Balance		3.88
Polo Ralph Lauren		3.77
Converse		3.54
UNIQLO		3.24
Kodak		3.16
Balenciaga		3.08
Vans		2.82
Urban Outfitters		2.75
The North Face		2.68
Fujifilm		2.59
Yves Saint Laurent		2.57
Burberry		2.49
Lush		2.39
Fila		2.31
Snoopy And The Peanuts Gang		2.27
Nike		2.08
GAP		2.03
ASICS		2.02
Lollapalooza		2.02
Timberland		1.92
Levi's		1.89
H&M		1.81
Prada		1.73
Costco		1.72