Softcult
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
94,787
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:05 UTC
Genres
Biography
For exclusive merchandise and updates, fans can visit shop.softcult.band. The band's enigmatic symbol of a mouse and rat adds to their mystique and complements their bold and dynamic musical style. Softcult's innovative approach to riotgaze sets them apart in the music scene, making them a must-listen for fans of genre-blurring music.
Softcult has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, CANADA. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,388 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Impericon, Ampeg, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 94,787 · Engagements 1,168 · Rate 1.2% Posts 1,420 · Views 2,497 · Avg Likes 1,147 · Avg Comments 22 · Avg Views 2,497 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 37% 35-44: 9% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (37%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (32%) BRAZIL (6%) CANADA (5%) THAILAND (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (32%), BRAZIL (6%), CANADA (5%) |
| Platform Engagement | Instagram: 909 avg likes/post · Tiktok: 1,109 avg views/post · Youtube: 1,388 avg views/post | Best reach: Youtube 1,388 avg views; best engagement: Instagram 909 avg likes |
Top Brand Affinities
Impericon
Ampeg
Live Nation
Life Is Strange
Pro Tools
Akai
Sennheiser
Amazon Music
The Last of Us
Square Enix
Hot Topic
Tekken
| Brand | Category | Score |
|---|---|---|
| Impericon | 57.10 | |
| Ampeg | 24.76 | |
| Live Nation | 24.65 | |
| Life Is Strange | 12.84 | |
| Pro Tools | 10.46 | |
| Akai | 10.45 | |
| Sennheiser | 9.96 | |
| Amazon Music | 9.69 | |
| The Last of Us | 8.54 | |
| Square Enix | 8.28 | |
| Hot Topic | 8.14 | |
| Tekken | 7.31 | |
| Resident Evil | 7.17 | |
| Borderlands | 7.06 | |
| Ableton | 6.79 | |
| Spotify Music | 6.30 | |
| Capcom | 6.14 | |
| Dr. Martens | 5.82 | |
| Final Fantasy | 5.74 | |
| The Witcher | 5.56 | |
| Lollapalooza | 5.52 | |
| Fallout | 5.30 | |
| League of Legends | 4.70 | |
| Bethesda Softworks | 4.28 | |
| Paramount Pictures | 4.16 | |
| Monster Beverage | 4.03 | |
| SoundCloud | 4.03 | |
| Taco Bell | 3.94 | |
| iHeartRadio Music Awards | 3.88 | |
| Nintendo | 3.62 | |
| Cartoon Network | 3.62 | |
| Kickstarter | 3.57 | |
| Mortal Kombat | 3.43 | |
| Polaroid | 3.38 | |
| Urban Outfitters | 3.32 | |
| Nickelodeon | 3.23 | |
| Carhartt | 3.20 | |
| Columbia Pictures | 3.18 | |
| Vans | 3.14 | |
| Gundam | 3.14 | |
| Kodak | 3.10 | |
| Warner Bros | 3.01 | |
| Star Wars | 2.91 | |
| Prismacolor | 2.84 | |
| Comedy Central | 2.78 | |
| Stüssy | 2.74 | |
| MTV | 2.71 | |
| AMC | 2.65 | |
| Budweiser | 2.53 | |
| Beats Electronics | 2.49 |
Official Profiles
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LoginArtist: Softcult
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-05 03:00 UTC | Softcult | Amsterdam Bar & Hall | Saint Paul, United States |
