Sofiane Brand Affinity ranks highest Fnac at 40.88% . Very Strong. Score DMDB 56.83% | Fanbase 46.37%

Sofiane — pop artist from FR.

Sofiane, born on July 21, 1986, is a French rapper and music producer. He gained recognition in the French hip-hop scene with his mixtapes and albums,…

Sofiane

Established

Country: FR | Gender: male | Artist ID: 11e81bbd-8e2e-e522-b2e9-a0369fe50396

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Genres

popfrancotonfrench poppop urbainehip-hop & raprap conscienthip-hop/rapfrench hip hoprap francaiscontemporary hip hophip hop

Influential: 56.83% Fanbase: 46.37% Trending: 62.06%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 40.88% • Very Strong

As of 2025-09-10

3,985,851

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.83% | Fanbase 46.37% | Trending 62.06% | CAREER STAGE: MID_LEVEL

Biography

Sofiane, born on July 21, 1986, is a French rapper and music producer. He gained recognition in the French hip-hop scene with his mixtapes and albums, showcasing his unique style and storytelling abilities. Sofiane's music often addresses social issues and personal experiences, resonating with a diverse audience. With a growing fan base, he continues to release new music and collaborate with other artists in the industry. Sofiane's work has earned him critical acclaim and established him as a prominent figure in French rap.

Report Date: 2025-09-10

Sofiane stands out with 18-24 & 25-34 audiences across FRANCE, ALGERIA, BELGIUM. The profile is heavily male (76%), and content lands hardest on Tiktok, where posts average 401,250 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Fnac, Monoprix, Sandro, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sofiane a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sofiane score 1.22% — Moderate bucket.

Brand: FnacBrand: MonoprixBrand: Sandro

Followers:3,985,851

Engagements:48,551

Rate:1.2%

Posts:242

Avg Likes:41,605

Avg Comments:897

Avg Views:519,295

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,985,851 · Engagements 48,551 · Rate 1.2% Posts 242 · Views 519,295 · Avg Likes 41,605 · Avg Comments 897 · Avg Views 519,295	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 8% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	FRANCE (57%) ALGERIA (14%) BELGIUM (6%) MOROCCO (4%) SPAIN (2%)	Top regions: FRANCE (57%), ALGERIA (14%), BELGIUM (6%)
Platform Engagement	Instagram: 7,439 avg likes/post · Tiktok: 401,250 avg views/post · Youtube: 118,045 avg views/post	Best reach: Tiktok 401,250 avg views; best engagement: Tiktok 31,300 avg likes

Top Brand Affinities

Fnac

Score: 40.88

Monoprix

Score: 34.85

Sandro

Score: 31.67

Galeries Lafayette

Score: 26.94

Accor Hotels

Score: 24.43

Kiabi

Score: 24.24

JACQUEMUS

Score: 23.36

Jean Paul Gaultier

Score: 17.48

Air France

Score: 13.31

Ricard

Score: 13.01

Zalando

Score: 12.67

Ellesse

Score: 12.17

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Top Brand Affinities

Brand	Category	Score
Fnac		40.88
Monoprix		34.85
Sandro		31.67
Galeries Lafayette		26.94
Accor Hotels		24.43
Kiabi		24.24
JACQUEMUS		23.36
Jean Paul Gaultier		17.48
Air France		13.31
Ricard		13.01
Zalando		12.67
Ellesse		12.17
Guerlain		12.10
Lacoste		11.89
Emporio Armani		11.15
KARL LAGERFELD		11.13
Warner Bros		9.86
Calzedonia		8.42
Dsquared		8.07
Jumeirah		7.67
Décathlon		7.28
Kiko		6.70
Vivienne Westwood		6.35
boohoo		5.84
Longchamp		5.39
Elle Magazine		5.28
Hugo Boss		4.57
Loewe		4.57
Peugeot		4.47
Clinique		4.44
Hublot		4.40
Miu Miu		4.34
Primark		4.25
NBC		4.22
Leica		4.20
Stradivarius		4.11
Rover		4.09
BALMAIN		3.79
Jack Daniels		3.67
UEFA		3.58
Montblanc		3.53
Versace		3.47
KENZO		3.44
Make Up For Ever		3.44
Fila		3.41
Cartier		3.38
Garnier		3.24
Polo Ralph Lauren		3.20
Valentino		3.14
Ray-Ban		3.12