Sofia Reyes Brand Affinity ranks highest Warner Music at 24.41% . Very Strong. Score DMDB 73.10% | Fanbase 54.91%

Sofia Reyes — pop artist from MX.

Sofia Reyes is a Mexican singer and songwriter known for her nominations at various music awards, including the Latin American Music Awards and Latin GRAMMYs.…

Sofia Reyes

Superstar

Country: MX | Gender: female | Artist ID: 11e8a772-29b7-7b7c-8115-525400009efb

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Genres

popdance poppoplatin poplatin viral popmexican poppop en españollatinlatinreggaeton

Influential: 73.10% Fanbase: 54.91% Trending: 82.19%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 24.41% • Very Strong

As of 2025-09-10

7,860,255

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 73.10% | Fanbase 54.91% | Trending 82.19% | CAREER STAGE: SUPERSTAR

Biography

Sofia Reyes is a Mexican singer and songwriter known for her nominations at various music awards, including the Latin American Music Awards and Latin GRAMMYs. With hits like "1,2,3" and "R.I.P," she has accumulated nearly one billion views on YouTube and two billion global streams. Sofia has collaborated with a range of artists such as Rita Ora, Anitta, and Jason Derulo, and has been recognized by Billboard for her rising talent.

In addition to her music career, Sofia has made a mark in the fashion world, garnering attention for her style on red carpets and being praised by fashion critics from outlets like E! Online and Billboard. Her recent singles include "Mal De Amores" with Becky G and "Casualidad" with Pedro Capo, showcasing her versatility as an artist.

Report Date: 2025-09-10

Sofia Reyes resonates with 18-24 & 25-34 audiences and sustains presence in ARGENTINA, MEXICO, BRAZIL. The demographic is heavily female (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 15,700 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Warner Music, Amazon Music, Pull&Bear maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sofia Reyes score 0.02% — Low bucket.

Brand: Warner MusicBrand: Amazon MusicBrand: Pull&Bear

Followers:7,860,255

Engagements:1,659

Rate:0.0%

Posts:1,790

Avg Likes:1,531

Avg Comments:152

Avg Views:19,822

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,860,255 · Engagements 1,659 · Rate 0.0% Posts 1,790 · Views 19,822 · Avg Likes 1,531 · Avg Comments 152 · Avg Views 19,822	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 8% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	ARGENTINA (12%) MEXICO (10%) BRAZIL (8%) INDIA (8%) PERU (7%)	Top regions: ARGENTINA (12%), MEXICO (10%), BRAZIL (8%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 15,700 avg views/post · Youtube: 4,122 avg views/post	Best reach: Tiktok 15,700 avg views; best engagement: Tiktok 1,276 avg likes

Top Brand Affinities

Warner Music

Score: 24.41

Amazon Music

Score: 10.17

Pull&Bear

Score: 5.72

Movistar

Score: 5.41

Cafecito

Score: 5.26

Lollapalooza

Score: 3.25

Pepsi

Score: 3.02

Dolce & Gabbana

Score: 2.86

Versace

Score: 2.80

VidaSana

Score: 2.65

Tomorrowland

Score: 2.53

Stradivarius

Score: 2.53

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Top Brand Affinities

Brand	Category	Score
Warner Music		24.41
Amazon Music		10.17
Pull&Bear		5.72
Movistar		5.41
Cafecito		5.26
Lollapalooza		3.25
Pepsi		3.02
Dolce & Gabbana		2.86
Versace		2.80
VidaSana		2.65
Tomorrowland		2.53
Stradivarius		2.53
NBC		2.41
MTV		2.16
Lacoste		2.11
Nickelodeon		2.09
Forever 21		2.01
L'Oréal Paris		1.89
Bershka		1.79
Fendi		1.78
Spotify Music		1.75
CBS Television Studios		1.65
Fenty beauty		1.65
Jaguar		1.63
Bellagio		1.61
CBS		1.56
shein		1.45
musical.ly		1.39
Maybelline		1.38
Warner Bros		1.35
Sneakerhead		1.35
Michael Kors		1.33
Guess		1.30
SheInside		1.30
Calvin Klein		1.27
Pandora		1.26
Huawei		1.26
Vogue		1.25
NFL		1.24
Coachella		1.21
New Balance		1.20
Universal		1.20
NYX Cosmetics		1.20
Netflix		1.19
Walt Disney		1.19
Pixar		1.16
Mitsubishi		1.16
Red Bull		1.15
Marvel		1.14
SoundCloud		1.14