Sofia Mills
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
48,527
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:54:50 UTC
Genres
Biography
Sofia Mills connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, PHILIPPINES, INDONESIA. With a heavily female (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 249 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Brandy Melville, Sennheiser highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sofia Mills moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 48,527 · Engagements 129 · Rate 0.3% Posts 241 · Views 249 · Avg Likes 126 · Avg Comments 9 · Avg Views 249 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 20% 13-17: 13% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (20%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (25%) PHILIPPINES (11%) INDONESIA (7%) BRAZIL (6%) VIETNAM (4%) |
Top regions: UNITED STATES (25%), PHILIPPINES (11%), INDONESIA (7%) |
| Platform Engagement | Instagram: 117 avg likes/post · Youtube: 249 avg views/post | Best reach: Youtube 249 avg views; best engagement: Instagram 117 avg likes |
Top Brand Affinities
MOOG
Brandy Melville
Sennheiser
Pro Tools
Amazon Music
Glossier
SoundCloud
Ableton
Free People
Steve Madden
Spotify Music
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| MOOG | 21.11 | |
| Brandy Melville | 11.60 | |
| Sennheiser | 11.15 | |
| Pro Tools | 10.76 | |
| Amazon Music | 10.00 | |
| Glossier | 9.89 | |
| SoundCloud | 7.18 | |
| Ableton | 5.51 | |
| Free People | 5.02 | |
| Steve Madden | 4.87 | |
| Spotify Music | 4.77 | |
| Urban Outfitters | 4.46 | |
| Cartoon Network | 3.84 | |
| Coachella | 3.64 | |
| Verizon | 3.48 | |
| Kodak | 3.15 | |
| Dr. Martens | 3.10 | |
| NBC | 3.09 | |
| Lollapalooza | 3.07 | |
| Beats Electronics | 2.92 | |
| Nickelodeon | 2.77 | |
| Polaroid | 2.69 | |
| Target | 2.61 | |
| Paramount Pictures | 2.58 | |
| MTV | 2.44 | |
| Tinder | 2.32 | |
| Showtime | 2.28 | |
| Chrysler | 2.25 | |
| CBS Television Studios | 1.92 | |
| Sprite | 1.86 | |
| Fenty beauty | 1.81 | |
| Forever 21 | 1.77 | |
| CBS | 1.69 | |
| Walmart | 1.57 | |
| Vans | 1.56 | |
| Pepsi | 1.51 | |
| Fujifilm | 1.49 | |
| Costco | 1.47 | |
| H&M | 1.41 | |
| Activision Blizzard | 1.40 | |
| Netflix | 1.34 | |
| Los Angeles Lakers | 1.31 | |
| Polo Ralph Lauren | 1.26 | |
| Microsoft | 1.26 | |
| Converse | 1.25 | |
| Calvin Klein | 1.24 | |
| Nintendo | 1.24 | |
| Urban Decay Cosmetics | 1.22 | |
| New Balance | 1.21 | |
| McDonald's | 1.19 |
Official Profiles
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LoginArtist: Sofia Mills
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
