Sofia Karlberg
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,318,496
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:00 UTC
Genres
Biography
Sofia Karlberg maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily female (73%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,420 avg views per post; Instagram functions as the community touchpoint. Affinity with Nelly.com, Tele2, Nakd makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,318,496 · Engagements 946 · Rate 0.0% Posts 464 · Views 3,420 · Avg Likes 957 · Avg Comments 32 · Avg Views 3,420 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 23% 13-17: 9% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (23%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (8%) UNITED KINGDOM (4%) FRANCE (4%) GERMANY (4%) |
Top regions: UNITED STATES (16%), BRAZIL (8%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 769 avg likes/post · Youtube: 3,420 avg views/post | Best reach: Youtube 3,420 avg views; best engagement: Instagram 769 avg likes |
Top Brand Affinities
Nelly.com
Tele2
Nakd
Zalando
Acne Studios
boohoo
Calzedonia
Stradivarius
Urban Outfitters
Daniel Wellington
Leica
Kodak
| Brand | Category | Score |
|---|---|---|
| Nelly.com | 92.06 | |
| Tele2 | 20.85 | |
| Nakd | 20.00 | |
| Zalando | 11.24 | |
| Acne Studios | 10.20 | |
| boohoo | 6.53 | |
| Calzedonia | 5.68 | |
| Stradivarius | 4.40 | |
| Urban Outfitters | 4.24 | |
| Daniel Wellington | 4.02 | |
| Leica | 3.95 | |
| Kodak | 3.86 | |
| Sephora | 3.43 | |
| NBC | 3.30 | |
| Dr. Martens | 3.27 | |
| Pull&Bear | 3.17 | |
| Dolce & Gabbana | 3.12 | |
| ASOS | 3.10 | |
| NYX Cosmetics | 3.05 | |
| Too Faced Cosmetics | 3.03 | |
| Calvin Klein | 2.90 | |
| Kylie Cosmetics | 2.90 | |
| H&M | 2.88 | |
| NARS Cosmetics | 2.71 | |
| Bershka | 2.70 | |
| Lollapalooza | 2.65 | |
| Tomorrowland | 2.58 | |
| Anastasia Beverly Hills | 2.56 | |
| Make Up For Ever | 2.54 | |
| Huda Beauty | 2.51 | |
| Fenty beauty | 2.39 | |
| MTV | 2.30 | |
| Benefit Cosmetics | 2.25 | |
| shein | 2.15 | |
| MAC Cosmetics | 2.14 | |
| Armani | 2.13 | |
| L'Oréal Paris | 2.13 | |
| Zara | 2.12 | |
| Garnier | 2.10 | |
| Coachella | 2.08 | |
| Tarte Cosmetics | 2.06 | |
| Yves Saint Laurent | 1.98 | |
| Urban Decay Cosmetics | 1.98 | |
| Levi's | 1.98 | |
| Fujifilm | 1.95 | |
| Maybelline | 1.93 | |
| Versace | 1.92 | |
| SheInside | 1.88 | |
| Christian Dior | 1.87 | |
| Victoria's Secret | 1.86 |
Official Profiles
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LoginArtist: Sofia Karlberg
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
