Sofia Carson Brand Affinity ranks highest Calzedonia at 5.27% . Very Strong. Score DMDB 68.06% | Fanbase 58.57%

Sofia Carson — pop artist from US.

Sofia Carson is a multi-platinum artist known for her significant contributions to music and activism. Her solo music has garnered over 2.2 billion streams,…

Sofia Carson

Recognizable

Country: US | Gender: female | Artist ID: 11e81bce-7c22-0aec-9b2c-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popsocial media popmainstream pop

Influential: 68.06% Fanbase: 58.57% Trending: 72.80%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Calzedonia • 5.27% • Very Strong

As of 2025-09-10

30,874,066

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.06% | Fanbase 58.57% | Trending 72.80% | CAREER STAGE: MAINSTREAM

Biography

Sofia Carson is a multi-platinum artist known for her significant contributions to music and activism. Her solo music has garnered over 2.2 billion streams, with 1.2 billion streams attributed to her 2022 debut album and the Purple Hearts soundtrack releases. In 2023, Sofia performed at the 95th Academy Awards and the Global Citizen Festival, showcasing her diverse talents to a global audience. As a UNICEF Ambassador, she played a key role in the passage of the "Keep Girls in School Act" in Congress and received the Global Advocate of the Year Award from the United Nations Correspondents Association. Sofia continues to evolve her career with new music and collaborations on the horizon, solidifying her status as an influential figure in the industry.

Report Date: 2025-09-10

Sofia Carson commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, VENEZUELA. With a heavily female (74%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (545,500 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Calzedonia, Selfiegram, ABC points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sofia Carson score 1.08% — Moderate bucket.

Brand: CalzedoniaBrand: SelfiegramBrand: ABC

Followers:30,874,066

Engagements:332,619

Rate:1.1%

Posts:2,699

Avg Likes:329,854

Avg Comments:1,025

Avg Views:561,954

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,874,066 · Engagements 332,619 · Rate 1.1% Posts 2,699 · Views 561,954 · Avg Likes 329,854 · Avg Comments 1,025 · Avg Views 561,954	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 22% 13-17: 12% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (22%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (15%) BRAZIL (13%) VENEZUELA (6%) MEXICO (6%) COLOMBIA (6%)	Top regions: UNITED STATES (15%), BRAZIL (13%), VENEZUELA (6%)
Platform Engagement	Instagram: 285,665 avg likes/post · Tiktok: 545,500 avg views/post · Youtube: 16,454 avg views/post	Best reach: Tiktok 545,500 avg views; best engagement: Instagram 285,665 avg likes

Top Brand Affinities

Calzedonia

Score: 5.27

Selfiegram

Score: 4.69

ABC

Score: 4.34

NBC

Score: 4.28

Pull&Bear

Score: 4.22

Lollapalooza

Score: 4.00

Busch

Score: 3.98

Stradivarius

Score: 3.41

American Eagle

Score: 3.39

AMC

Score: 3.01

Lindt

Score: 2.80

CBS Television Studios

Score: 2.70

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Top Brand Affinities

Brand	Category	Score
Calzedonia		5.27
Selfiegram		4.69
ABC		4.34
NBC		4.28
Pull&Bear		4.22
Lollapalooza		4.00
Busch		3.98
Stradivarius		3.41
American Eagle		3.39
AMC		3.01
Lindt		2.80
CBS Television Studios		2.70
Abercrombie & Fitch		2.66
Kylie Cosmetics		2.63
Columbia Pictures		2.58
Bershka		2.45
CBS		2.38
Fenty beauty		2.23
Target		2.19
Sephora		2.14
Lululemon Athletica		2.10
Nickelodeon		2.10
Primark		1.91
Timberland		1.91
Aperol		1.90
Tiffany		1.84
ASOS		1.78
Pepsi		1.71
The North Face		1.70
Cartier		1.65
musical.ly		1.64
Paramount Pictures		1.63
Pixar		1.62
Anastasia Beverly Hills		1.60
Warner Bros		1.57
Coachella		1.55
Universal		1.54
Michael Kors		1.53
Forever 21		1.52
Polo Ralph Lauren		1.47
SWAROVSKI		1.47
Calvin Klein		1.43
Walt Disney		1.40
Bellagio		1.34
shein		1.33
L'Oréal Paris		1.30
Fujifilm		1.30
Levi's		1.29
Activision Blizzard		1.26
Ray-Ban		1.26