Sofia Camara

Sofia Camara — pop artist from CA.

Sofia's debut EP, Was I(t) Worth It?, encapsulates her journey as a musician, offering listeners a glimpse into her experiences and emotions through a…

Influence: 52.29% Fanbase: 22.06% Trending: 67.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 23.64% • Very Strong

As of 2025-09-09

1,570,223

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:29 UTC

Genres

poppopmainstream pop

Biography

Sofia's debut EP, Was I(t) Worth It?, encapsulates her journey as a musician, offering listeners a glimpse into her experiences and emotions through a collection of tracks that showcase different facets of her artistry. The success of her single "Who Do I Call Now? (Hellbent)" with over 44 million streams propelled her into the spotlight, leading to major career milestones like touring with Dean Lewis and Alex Warren, and performing at prestigious events such as the CFL Grey Cup and the IIHF World Junior championship. Sofia's rise to prominence culminated in sold-out headline shows across Europe, solidifying her presence on the global music scene and setting the stage for her future endeavors.

Top Brand Affinities

Report Date: 2025-09-09

Sofia Camara is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is heavily female (57%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (298,150 avg views per post); Tiktok builds the community layer. Affinity data highlights Efteling, Scotiabank, NBC, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sofia Camara score 3.40% — Very Strong bucket.

Brand: EftelingBrand: ScotiabankBrand: NBC

Followers:1,570,223

Engagements:53,417

Rate:3.4%

Posts:785

Avg Likes:44,436

Avg Comments:634

Avg Views:303,008

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,570,223 · Engagements 53,417 · Rate 3.4% Posts 785 · Views 303,008 · Avg Likes 44,436 · Avg Comments 634 · Avg Views 303,008	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (19%) BRAZIL (10%) INDONESIA (10%) INDIA (5%) CANADA (5%)	Top regions: UNITED STATES (19%), BRAZIL (10%), INDONESIA (10%)
Platform Engagement	Instagram: 3,988 avg likes/post · Tiktok: 298,150 avg views/post · Youtube: 4,858 avg views/post	Best reach: Tiktok 298,150 avg views; best engagement: Tiktok 40,050 avg likes

Top Brand Affinities

Efteling

Score: 23.64

Scotiabank

Score: 19.80

NBC

Score: 14.21

Amazon Music

Score: 12.44

iHeartRadio Music Awards

Score: 5.25

Ableton

Score: 4.87

Lollapalooza

Score: 4.20

Budweiser

Score: 3.45

Summit Entertainment

Score: 3.30

shein

Score: 3.21

musical.ly

Score: 3.15

SoundCloud

Score: 2.97

Brand	Category	Score
Efteling		23.64
Scotiabank		19.80
NBC		14.21
Amazon Music		12.44
iHeartRadio Music Awards		5.25
Ableton		4.87
Lollapalooza		4.20
Budweiser		3.45
Summit Entertainment		3.30
shein		3.21
musical.ly		3.15
SoundCloud		2.97
Primark		2.95
Urban Outfitters		2.79
Beats Electronics		2.78
Spotify Music		2.68
SheInside		2.58
ASOS		2.45
Dr. Martens		2.14
Bershka		2.09
Paramount Pictures		2.01
Kodak		1.99
Tomorrowland		1.98
H&M		1.89
Forever 21		1.87
Showtime		1.84
CBS Television Studios		1.83
Coachella		1.82
Calvin Klein		1.71
Hollister Co		1.70
Walmart		1.69
Polo Ralph Lauren		1.69
Gymshark		1.68
FashionNova		1.67
CBS		1.62
Tommy Hilfiger		1.56
Chrysler		1.54
Vogue		1.47
Vans		1.43
FIFA		1.39
McLaren		1.35
Sephora		1.32
Target		1.31
Polaroid		1.30
L'Oréal Paris		1.26
Pepsi		1.22
Fujifilm		1.20
New Balance		1.18
Oakley		1.17
Walt Disney		1.08