Sofi Tukker

Sofi Tukker — electronic artist from US.

Sophie and Tucker are two individuals with different last names, neither of which is Tukker.

Influence: 66.92% Fanbase: 56.11% Trending: 72.32% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 41.65% • Very Strong

As of 2025-09-08

1,355,253

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:33:31 UTC

Genres

electronicelectropopdanceelectronic

Biography

Sophie and Tucker are two individuals with different last names, neither of which is Tukker.

Top Brand Affinities

Report Date: 2025-09-08

Sofi Tukker resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, RUSSIA. With a heavily male (66%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (11,050 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRaves, REVOLVE, Lollapalooza makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sofi Tukker score 0.52% — Low bucket.

Brand: iHeartRavesBrand: REVOLVEBrand: Lollapalooza

Followers:1,355,253

Engagements:6,997

Rate:0.5%

Posts:3,876

Avg Likes:6,946

Avg Comments:108

Avg Views:21,572

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,355,253 · Engagements 6,997 · Rate 0.5% Posts 3,876 · Views 21,572 · Avg Likes 6,946 · Avg Comments 108 · Avg Views 21,572	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 39% 35-44: 11% 45-64: 5%	Largest: 25-34 (42%); next: 18-24 (39%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (18%) BRAZIL (11%) RUSSIA (5%) CANADA (4%) TüRKIYE (4%)	Top regions: UNITED STATES (18%), BRAZIL (11%), RUSSIA (5%)
Platform Engagement	Instagram: 6,240 avg likes/post · Tiktok: 11,050 avg views/post · Youtube: 10,522 avg views/post	Best reach: Tiktok 11,050 avg views; best engagement: Instagram 6,240 avg likes

Top Brand Affinities

iHeartRaves

Score: 41.65

REVOLVE

Score: 13.18

Lollapalooza

Score: 12.08

Free People

Score: 10.98

Coors

Score: 9.82

Pioneer

Score: 8.01

Pacific Northwest Wonderland

Score: 7.93

Coachella

Score: 7.59

Glossier

Score: 7.07

Ableton

Score: 6.59

Margaritaville

Score: 6.53

Steve Madden

Score: 5.94

Brand	Category	Score
iHeartRaves		41.65
REVOLVE		13.18
Lollapalooza		12.08
Free People		10.98
Coors		9.82
Pioneer		8.01
Pacific Northwest Wonderland		7.93
Coachella		7.59
Glossier		7.07
Ableton		6.59
Margaritaville		6.53
Steve Madden		5.94
Anthropologie		5.61
Gillette		5.43
Tomorrowland		5.35
American Airlines		4.98
Verizon		4.91
NORDSTROM		4.62
Busch		3.83
Summit Entertainment		3.79
Taco Bell		3.72
Sunnies Studios		3.69
Oculus		3.65
Gatorade		3.51
Billabong		3.45
Abercrombie & Fitch		3.39
Urban Outfitters		3.22
Aperol		3.12
Martini		2.98
Spotify Music		2.95
The North Face		2.95
Dr. Martens		2.93
Polaroid		2.75
SoundCloud		2.71
Pantone Inc		2.69
Vogue		2.65
ASOS		2.63
MTV		2.58
Geocaching		2.57
TOM FORD		2.55
NBC		2.53
Moschino		2.36
Paramount Pictures		2.35
Chrysler		2.32
Showtime		2.31
Budweiser		2.31
Matrix		2.29
Airbnb		2.26
Lululemon Athletica		2.15
HBO		2.14