Soegi Bornean
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
366,151
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:44:55 UTC
Genres
Biography
Soegi Bornean is already in the conversation with 18-24 & 25-34 audiences in INDONESIA, MALAYSIA, UNITED STATES. The audience is heavily male (62%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (85,378 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Garuda Indonesia, Yakult, Daihatsu points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 366,151 · Engagements 2,766 · Rate 0.8% Posts 653 · Views 167,428 · Avg Likes 2,322 · Avg Comments 375 · Avg Views 167,428 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 35% 13-17: 9% 35-44: 3% |
Largest: 18-24 (52%); next: 25-34 (35%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
INDONESIA (97%) MALAYSIA (1%) UNITED STATES (1%) INDIA (0%) SOUTH KOREA (0%) |
Top regions: INDONESIA (97%), MALAYSIA (1%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 588 avg likes/post · Tiktok: 82,050 avg views/post · Youtube: 85,378 avg views/post | Best reach: Youtube 85,378 avg views; best engagement: Youtube 1,463 avg likes |
Top Brand Affinities
Garuda Indonesia
Yakult
Daihatsu
Fujifilm
Hot Wheels
ASUS
Xiaomi
Gundam
Dota 2
Snapseed
A Game of Tones
Nokia
| Brand | Category | Score |
|---|---|---|
| Garuda Indonesia | 20.02 | |
| Yakult | 8.90 | |
| Daihatsu | 7.60 | |
| Fujifilm | 6.08 | |
| Hot Wheels | 5.16 | |
| ASUS | 5.00 | |
| Xiaomi | 4.87 | |
| Gundam | 4.49 | |
| Dota 2 | 4.39 | |
| Snapseed | 3.70 | |
| A Game of Tones | 3.52 | |
| Nokia | 3.26 | |
| Petronas | 3.17 | |
| UNIQLO | 2.69 | |
| Yamaha | 2.65 | |
| Adobe | 2.44 | |
| Oriflame | 2.37 | |
| Carrefour | 2.22 | |
| Sony | 2.07 | |
| Canon | 1.97 | |
| National Geographic | 1.92 | |
| Honda | 1.89 | |
| Volvo | 1.78 | |
| Universal | 1.75 | |
| Nikon | 1.73 | |
| Samsung Group | 1.69 | |
| Suzuki | 1.55 | |
| Mitsubishi | 1.44 | |
| 1.42 | ||
| Vans | 1.38 | |
| GoPro | 1.37 | |
| Spotify Music | 1.36 | |
| Converse | 1.34 | |
| Mitsubishi Motors | 1.25 | |
| New Balance | 1.24 | |
| Toyota | 1.03 | |
| musical.ly | 1.02 | |
| Marvel | 0.99 | |
| Travelgram | 0.91 | |
| Polaroid | 0.89 | |
| Mazda | 0.83 | |
| Marvel Entertainment | 0.69 | |
| McDonald's | 0.65 | |
| IKEA | 0.65 | |
| Lego | 0.65 | |
| SoundCloud | 0.62 | |
| Volkswagen | 0.62 | |
| Nissan | 0.59 | |
| DC Entertainment | 0.56 | |
| Pokemon | 0.55 |
Official Profiles
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LoginArtist: Soegi Bornean
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
