Sody
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
225,804
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 04:36:00 UTC
Genres
Biography
Sody connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, AUSTRALIA. With a heavily female (70%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,600 avg views per post; Instagram adds dependable engagement depth. Overlap with Warner Music, All Saints, Accor Hotels highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sody moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 225,804 · Engagements 509 · Rate 0.2% Posts 803 · Views 2,321 · Avg Likes 491 · Avg Comments 66 · Avg Views 2,321 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 24% 13-17: 10% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (24%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (31%) UNITED KINGDOM (11%) AUSTRALIA (4%) INDONESIA (3%) PHILIPPINES (3%) |
Top regions: UNITED STATES (31%), UNITED KINGDOM (11%), AUSTRALIA (4%) |
| Platform Engagement | Instagram: 293 avg likes/post · Tiktok: 721 avg views/post · Youtube: 1,600 avg views/post | Best reach: Youtube 1,600 avg views; best engagement: Instagram 293 avg likes |
Top Brand Affinities
Warner Music
All Saints
Accor Hotels
MISSGUIDED
Amazon Music
Pro Tools
Selfridges
River Island
boohoo
ASOS
Topshop
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Warner Music | 22.92 | |
| All Saints | 12.14 | |
| Accor Hotels | 9.81 | |
| MISSGUIDED | 7.80 | |
| Amazon Music | 7.54 | |
| Pro Tools | 7.43 | |
| Selfridges | 7.27 | |
| River Island | 6.65 | |
| boohoo | 5.93 | |
| ASOS | 5.80 | |
| Topshop | 5.71 | |
| Urban Outfitters | 5.68 | |
| Primark | 5.11 | |
| Spotify Music | 5.05 | |
| Ableton | 4.96 | |
| Summit Entertainment | 3.94 | |
| BBC | 3.69 | |
| SoundCloud | 3.39 | |
| NBC | 3.37 | |
| Polaroid | 3.28 | |
| Pull&Bear | 3.25 | |
| Dr. Martens | 3.21 | |
| Coachella | 3.20 | |
| Tesco | 3.14 | |
| MTV | 2.88 | |
| Benefit Cosmetics | 2.84 | |
| Lollapalooza | 2.84 | |
| H&M | 2.65 | |
| Lush | 2.65 | |
| Aperol | 2.63 | |
| Marc Jacobs | 2.61 | |
| Showtime | 2.35 | |
| Paramount Pictures | 2.34 | |
| Sunnies Studios | 2.32 | |
| Beats Electronics | 2.31 | |
| Lululemon Athletica | 2.29 | |
| shein | 2.26 | |
| New Balance | 2.26 | |
| Urban Decay Cosmetics | 2.24 | |
| Kodak | 2.20 | |
| Guinness | 2.10 | |
| Tomorrowland | 2.09 | |
| Geocaching | 2.07 | |
| Tinder | 2.07 | |
| Fenty beauty | 2.06 | |
| Vogue | 2.02 | |
| Too Faced Cosmetics | 2.01 | |
| Marvel | 1.95 | |
| L'Oréal Paris | 1.95 | |
| Bershka | 1.93 |
Official Profiles
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LoginArtist: Sody
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
