Soccer Mommy

Soccer Mommy — pop artist from US.

Sophie Allison, known as Soccer Mommy in the indie rock scene, has gained a reputation for her candid songwriting over the past decade. With her latest album,…

Influence: 61.42% Fanbase: 46.31% Trending: 68.98% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 15.27% • Very Strong

As of 2025-09-21

248,562

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 16:52:10 UTC

Genres

popindie popart popalternativeindie rockalternativebubblegrungeotherssmall roomfolk & traditionalindie folk

Biography

Sophie Allison, known as Soccer Mommy in the indie rock scene, has gained a reputation for her candid songwriting over the past decade. With her latest album, 'Evergreen', Allison continues to delve into personal experiences, notably addressing a recent profound loss since her 2022 release 'Sometimes, Forever'. The new songs on 'Evergreen' are raw and unflinching reflections of her emotions, prioritizing authenticity and staying true to the original demos with a minimalistic approach. Allison's commitment to capturing genuine emotions without overindulgence has solidified her status as a beloved and intriguing artist in the indie rock genre.

Top Brand Affinities

Report Date: 2025-09-21

Soccer Mommy performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily male (64%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 3,483 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Glossier, Ableton, Spotify Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Soccer Mommy is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soccer Mommy score 1.21% — Moderate bucket.

Brand: GlossierBrand: AbletonBrand: Spotify Music

Followers:248,562

Engagements:3,011

Rate:1.2%

Posts:812

Avg Likes:2,991

Avg Comments:29

Avg Views:4,900

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 248,562 · Engagements 3,011 · Rate 1.2% Posts 812 · Views 4,900 · Avg Likes 2,991 · Avg Comments 29 · Avg Views 4,900	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 10% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (43%) UNITED KINGDOM (7%) BRAZIL (6%) CANADA (4%) MEXICO (4%)	Top regions: UNITED STATES (43%), UNITED KINGDOM (7%), BRAZIL (6%)
Platform Engagement	Instagram: 2,783 avg likes/post · Tiktok: 3,483 avg views/post · Youtube: 1,417 avg views/post	Best reach: Tiktok 3,483 avg views; best engagement: Instagram 2,783 avg likes

Top Brand Affinities

Glossier

Score: 15.27

Ableton

Score: 7.68

Spotify Music

Score: 6.90

Lollapalooza

Score: 6.17

Coachella

Score: 6.00

Taco Bell

Score: 5.63

Dr. Martens

Score: 5.53

SoundCloud

Score: 5.47

Urban Outfitters

Score: 5.45

Verizon

Score: 5.37

Coors

Score: 5.24

Tinder

Score: 4.94

Brand	Category	Score
Glossier		15.27
Ableton		7.68
Spotify Music		6.90
Lollapalooza		6.17
Coachella		6.00
Taco Bell		5.63
Dr. Martens		5.53
SoundCloud		5.47
Urban Outfitters		5.45
Verizon		5.37
Coors		5.24
Tinder		4.94
Anthropologie		4.81
Polaroid		4.70
Showtime		4.67
Kroger		4.60
Kodak		4.54
Kickstarter		4.52
Paramount Pictures		4.37
Gillette		3.81
Bethesda Softworks		3.79
Fujifilm		3.53
Emporium		3.44
Columbia Pictures		3.30
Airbnb		3.07
Nickelodeon		3.06
Busch		2.88
Lush		2.80
Target		2.78
Guinness		2.75
Philips		2.59
Chrysler		2.47
Sunnies Studios		2.44
Budweiser		2.26
Carhartt		2.26
MTV		2.23
Nintendo		2.23
Pixar		2.22
Sprite		2.07
Walmart		2.00
WWE		1.93
Chipotle Mexican Grill		1.92
AMC		1.91
Pepsi		1.90
HBO		1.86
BBC		1.85
Activision Blizzard		1.80
Vans		1.76
Costco		1.68
Cadillac		1.65